Here are the campaigns w/examples that you should send!
| Hey Friend, Happy Thursday! One quick announcement before we get into today's content. I partnered with several other newsletters to bring you the ultimate newsletter bundle. You can enter to win a $1,000 Amazon gift card. We thought it would be a cool way to recommend our favorite free marketing news sources. Plus, one lucky person will win an Amazon gift card. Go on, sign-up today!
Now onto today's content. Got lots coming up that you need to prepare for in the email department, so don't miss this one! Let's jump in.
Campaign Idea 1 - The Labor Day Sale Starts Email: - Email Examples:
- The Labor Day Sale Starts Email Example 1
- The Labor Day Sale Starts Email Example 2
- Purpose/Context of Email:
Labor Day is one of the biggest sale holidays in the US, which means we need to prepare. We're still 3 weeks (or so) out from the day of, but you need to have a ton of content ready. Here's what you should have!
Example 1 is from Mixtiles.
I believe that Mixtiles might be one of the best DTC brands in terms of being aggressive on sales and still having a cool, strong brand. They're as direct response as it gets when you're selling products like this, and you should watch how they do it. Try to duplicate the framework they use for sales like this, especially for Labor day.
Example 2 is from Scotch And Soda.
Scotch And Soda is a massive brand, which means they're also someone we need to watch. I always recommend doing whatever brands this size do via email, except this might be the wrong example. S & S is big enough that they can give you one line of copy and some images of their products and pull in 5-6 figures from one campaign. You might need to add some more info/details, but the same principles apply. -
Segment(s):
- Your Engaged Subscriber Segment
- Subject Line Ideas:
- Labor Day sale starts NOW!
- Get 20% off for Labor Day!
- Save BIG for Labor Day!
- Preview Text Ideas:
- Top picks inside!
- Code inside...
- Up to 30% for the biggest holiday!
| | | Campaign Idea 2 - The Community Email: - Email Examples:
- The Community Email Example 1
- The Community Email Example 2
- Purpose/Context of Email:
Community is truly what makes a brand, a brand. Without having some level of commonality in your audience, you're just a product. The thing that makes it sticky is the people and the relationships that your audience forms with one another inside this community. Send emails like this that'll plug your community and build it up both in terms of quantity and quality.
Example 1 is from Prose. For this one, they talk about how they're giving back to their customers in the form of charitable contributions to affected people. When 90% of your audience is feeling the pressure of something (poverty, homelessness, assault, mistreatment), it's important to say something. As a brand, this is such a great move and I hope that more people will do something similar. If you do, a campaign like this will help you a ton.
Example 2 is from Rootine. This type of group is so great for your product. It adds a level of commitment to your audience which is rare for DTC. Getting people into a Facebook Group, Discord, etc, is an extra layer of involvement that is almost a necessity in this market. You can't have one-time purchasers and be profitable anymore. You have to go deeper, just like Rootine.
- Segment(s):
- Your engaged segment
- Subject Line Idea:
- Our contribution to the community
- The brand community just got stronger
- Join us in our FB Group!
- Preview Text Idea:
- We've been called to help.
- We couldn't do it without you.
- Thousands just like you
| | | That's all, folks!
Good luck with all of these campaigns. I hope you make some money, and you make some friends along the way. Best,
Chase
| | | | No longer want to receive these emails? Unsubscribe.
Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | |
No comments:
Post a Comment