Here are 2 campaigns w/examples that you should send!
| Hey Friend, Happy Thursday! One quick announcement before we get into today's content. I partnered with several other newsletters to bring you the ultimate newsletter bundle. You can enter to win a $1,000 Amazon gift card. We thought it would be a cool way to recommend our favorite free marketing news sources. Plus, one lucky person will win an Amazon gift card. Go on, sign-up today!
Now onto today's content. I have two ideas for you this week that I'm looking forward to you trying out!
Campaign Idea 1 - The Labor Day Sale Email: - Email Examples:
- The Labor Day Sale Email Example 1
- The Labor Day Sale Email Example 2
- Purpose/Context of Email:
Like I mentioned last week, you should be hammering your list for Labor Day. Take inspo from these brands to base your next 2-3 sends on.
Example 1 is from Shop GLD.
I mentioned last week that Mixtiles is one of the best direct response DTC brands that you can find, but I think GLD is a close second. Unlike something like Cernucci, they don't really have a brand. But it doesn't seem like they need one. They have tons of product images, they go hard on discounts, and they absolutely crush. Something to ponder on.
Example 2 is from Barcode.
Barcode is a dope brand that has some cool founders and some great products. They're able to use a ton of social proof in their emails because it's built into the company structure. This email has a super famous basketball trainer + a discount, which makes this an awesome email. -
Segment(s):
- Your Engaged Subscriber Segment
- Subject Line Ideas:
- Labor Day sale still going!
- You can still get 20% off for Labor Day!
- Don't forget to save BIG for Labor Day!
- Preview Text Ideas:
- Top picks inside!
- Code inside...
- Up to 30% for the biggest holiday!
| | | Campaign Idea 2 - The Evergreen Charity Email: - Email Examples:
- The EG Charity Email Example 1
- The EG Charity Email Example 2
- Purpose/Context of Email:
People love feeling good, and one of the best ways to make them feel good is make it extremely easy to help someone else. If your brand has an option to donate to a good cause, make sure it's known with a campaign like this.
Example 1 is from Bravo Sierra. Their founders served in the Military, and it's been a mission of theirs to serve as many vets and active service members as possible. Along with more hands-on stuff, they donate a % of sales to a number of different partners. Their branding, copy, and design makes this a sure thing. Do it like this.
Example 2 is from Loeffler Randall. This one is REALLY cool. Love this email. Awesome design, and they absolutely nailed the messaging for this campaign. I'd love to see more brands do stuff like this with combining a sale + a charity endeavor. Awesome job here from this brand.
- Segment(s):
- Your engaged segment
- Subject Line Idea:
- We're giving back
- Help us donate to this cause
- It pays to donate
- Preview Text Idea:
- % for you, $ for them
- We're here for {community}
- Take 10% off and help out {community}
| | | That's all, folks!
Let me know how these go for you! Also, stay tuned for a cool announcement tomorrow on socials. Gonna be huge if you're a creative person and you love email. Best,
Chase
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Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | |
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