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Hey Friend, Because you've been an engaged subscriber, I'm hooking you up with this week's paid newsletter. Before we dive in: How many emails do you send in your abandoned checkout flow? Could you be doing more? I bet that you'd make some serious $$$ if you converted just one percent more of abandoned checkouts to customers. I just got access to Varos' new Klaviyo benchmarking dashboard where you can see how your Abandoned Checkout and Post Purchase flows stack up to other stores in your vertical. Are they sending more than you? For example, you can see that within two months after purchase, everyone else in your vertical sends 7 follow-up emails on avg. but you're only sending 3. Varos also shows you metrics like CTR, Open Rate, Revenue per Recipient, and much more in real-time compared to a curated peer group of companies just like yours. This shows you where you have the biggest areas for improvement. Varos is currently Free and is a must-have tool in your toolbox for any company using Klaviyo. Sign up for free here Lastly, if you see you're sending way fewer emails than your competition and want to strategize on ways to expand your email marketing program, DM me.
Now onto today's content... Black Friday is getting real close. Hopefully you've already started sending some early deals out, and you're getting ready to get all of next week's emails out the door.
Until then, I've got some great campaigns for us take a look at today. Let's jump in.
Campaign Idea 1 - The Giving Tuesday Email: - Email Examples:
- The Giving Tuesday Email Example 1
- The Giving Tuesday Email Example 2
- Purpose/Context of Email:
Giving Tuesday (November 29th) is an opportunity for brands to be charitable and do something to pay it forward. Not every brand is celebrating this holiday, but 90% of the brands at my agency are sending a campaign like this. Even something as little as 1% of sales for the day going to a charity would be amazing for you, your brand, and the charity you choose.
Example 1 is from Every Man Jack, a grooming brand from California. They took a cool angle with this campaign here.
It seems like EMJ is taking a page out of the Bombas Socks book here, where they're donating their own products to people in need. I think this is obviously amazing for making sure that people with less access to hygiene get the chance to get clean and smell good, but it's also some meta-marketing being done here. They'll likely get a ton of attention from this and win these people over when they're in a place where they can afford their products. I think this is a great idea.
Example 2 is from Feals.
Feals chose MULTIPLE charities to put some money toward based on what the employees of the company requested. This is amazing. This shows that they're first-and-foremost a company that listens to their people. That's super important. Having more charities to donate to is never a bad thing. This is definitely a campaign that you should steal for yourself this Tuesday. -
Segment(s):
- Your Engaged Subscriber Segment
- Subject Line Ideas:
- We're donating to X.
- Help us donate to X
- Giving back for Giving Tuesday
- Preview Text Ideas:
- Would you help us?
- For Giving Tuesday
- X needs our help.
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