Monday, February 27, 2023

Copywriting changes that will 2x your conversions

Here are 15 changes you can make
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Happy Monday!

My agency has generated $100M+ for our clients with copywriting.

We've audited 1,000's of emails, websites, and landing pages.

Here are 15 changes you can make to your copy that will instantly 2x your conversions.

The 3 main strategies eComm brands must use to drive revenue with influencer marketing: 

Create authentic UGC for ads - make sure you're asking the creators for both raw and edited footage with different variations of hooks and CTAs for creative testing.

Run whitelisted ads on Meta and TikTok which typically converts 2X better than traditional brand ads.

Drive traffic and sales with influencer posting to their audience using trackable links. 

It can be a juggling act using different tools for all your influencer marketing strategies. That's why the best teams use Insense as their 3-in-1 tool for UGC acquisition, organic posting, and whitelisting campaigns for Meta and TikTok. 

Insense is the tool that combines a creator marketplace of 20,000+ creators, an interactive brief, an integrated chat feature, automated payments and copyrights, and more.

Try it now. Get $200 for your first campaign until March 31st.

Book a free strategy call to claim your offer.

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Recommended Newsletters:

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Make More Money From Your Email List:

There's a platform that's putting power back into marketers' hands.

The past few years have been anything but easy with all the chaos we marketers have had to deal with. From privacy updates to rising CAC to layoffs and a looming recession. It's been tough, to say the least.

And while there's no silver bullet — there is one asset that will make weathering the storm (and thriving during it) a lot more likely:

Your owned audience: Email + SMS.

A company I'm advising called Retention.com has built a platform that'll help you do 2 primary things around identity resolution:

1. Their platform will help you send more abandonment emails (up to 5x-10x more), resulting in a boatload more revenue being generated for your or your client's brand.

2. Their platform will help you to capture more emails of people visiting your site. You're spending a lot of money to get people to your site, you might as well maximize your email capture. And no, your current popup just isn't cutting it.

I highly encourage you to chat with them about how they're helping my clients and others like Tonal, Blendjet, Dr. Squatch, etc. make a ton of money (seeing an average 2x-4x ROI) from their Email and SMS channels.

Subject line of the week from one of my clients:

  • Vertical: Accessories
  • Recipients: 7,964
  • Content: Hiring
  • Subject Line: We are hiring!
  • Preview Text: FT Fulfillment Manager Position
  • Open Rate: 39.80%
  • CTR: 1.97%

Do you run or work at an Ecommerce brand that needs marketing help? Reply to this email and let's chat!

My newsletter stats from last week:

  • Recipients: 63,315
  • Subject Line: 22 copywriting quotes that'll 10x your ability to persuade & sell
  • Preview Text: These will put you ahead of 95% of other writers
  • Open Rate: 42.90%
  • CTR: 2.01%

Coupon Codes are KILLING your business.

Every time someone uses a coupon code, your margins literally SHRINK.

Check out what happens when you switch to a CashBack model instead:

- 17% of people request cashback

- 26% of people request store credit

- 57% DO NOTHING

In other words, you literally add $4,035.44 back to your bottom line since it's gone unclaimed.

The beauty of this model is that shoppers pay full price and then redeem post-purchase for either cash or store credit.

But the reality is more than 50% never redeem either.

And those that redeem store credit will spend $$$ with you in the future.

Between unclaimed $$$ and those that opt for store credit, you're now WAY more profitable.

This is crushing for my clients, so I just joined Fondue, the app that powers this, as an advisor.

Learn more about them here.

Have a great week and make sure to send some emails! 
-
Chase


P.S. Here's my tweet of the week:

© 2023 Chase Dimond

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Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782

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