10 cognitive biases for high-converting copy

From a $100M marketer

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Happy Monday! Copywriting is just applied psychology. Specifically, applied cognitive biases. Here are 10 cognitive biases you can use to create high-converting copy. Trend alert: static ads are making a comeback. If you're thinking through your marketing strategy, you need to ensure that static ads are in the mix - they can be a huge driver for conversions. One of the best ways to keep your ad account thriving is to diversify your creatives with both video and static ads. I've got a resource where you can acquire both UGC videos and photos from creators for your ads. Insense is an all-in-one tool for UGC ads and influencer marketing trusted by 1,400+ eCommerce brands and digital agencies. Their platform combines a creator marketplace of 20,000+ creators, an interactive brief, an integrated chat feature, automated payments and copyrights, and more. 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All you need to do is describe your project, and they'll help you determine the ideal marketer and other important details around budget, timeline, etc. You can literally begin connecting with top freelance marketers in as little as 48 hours. From what I've seen, most people use them to find email, content, growth, paid search, and paid social marketers. I highly recommend chatting with them about your marketing needs. Subject line of the week from one of my clients: Vertical: Apparel Recipients: 6,472 Content: Membership Subject Line: Destination: Acidopolis 😵‍💫 Preview Text: March's Membership Print ✨ Open Rate: 30.80% CTR: 2.73% Do you run or work at an Ecommerce brand that needs marketing help? Reply to this email and let's chat! My newsletter stats from last week: Recipients: 64,894 Subject Line: Copywriting changes that will 2x your conversions Preview Text: Here are 15 changes you can make Open Rate: 40.30% CTR: 1.63% Have a great week and make sure to send some emails!  - Chase P.S. Here's my tweet of the week: P.P.S. I wanted to share two companies that you might be interested in checking out: Sharpen your math, CS and data skills in 15 minutes a day.  For professionals and lifelong learners alike, Brilliant is one of the best ways to learn. The deets: Bite-sized interactive lessons make it easy to level up in everything from math and data science to AI and beyond. Join 10+ million people building skills every day.  Start your 30-day free trial today! sponsored   Tired of sacrificing quality for convenience? Say goodbye to mediocre meat and hello to Good Chop! Their all-American, all-natural, high-quality meat and seafood is sustainably sourced and delivered right to your door. With 50+ menu items to choose from, there's something for everyone. Start your flexible subscription today, risk-free with their 100% money-back guarantee! sponsored © 2023 Chase Dimond No longer want to receive these emails? Unsubscribe. Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 ‌