Dear Chase,
I like to think that my life has a very clear "before and after" point.
Alex before learning copywriting…
And Alex AFTER learning copywriting.
I am a different person with different skills, different friends, and a different bank account.
It's by far the greatest thing I've ever learned.
I went and made a list of all of the things that copywriting has added to my life both within business and outside of it.
In business, copywriting is sort of a base-level skill that can allow you to be proficient (if not excellent) at pretty much anything.
Once you understand it, you can springboard into any of these other opportunities:
- Email marketing
- SEO/blog writing
- Long-form sales pages
- Long-form VSLs
- Branding
- Marketing strategy
- High-ticket sales (closing and appointment setting)
You probably see a handful of online biz opportunities that are familiar to you.
Makes sense.
Even though all of these aren't considered "copywriting", all of them require the skill in order to be competent at each thing.
A well-known marketer once said:
90% of things that are spoken, were once just written words on a page. If you can't write well, you will not speak well, and your message will never go as far as you'd like.
Here are some ways that copywriting will help you outside of just making money:
- way easier to make friends
- easier to start conversations with people you're attracted to
- you'll be better at negotiating
- you'll become less gullible (this was big for me, lol)
- you become more in tune with your surroundings (for safety)
- you get in less heated arguments with others
- you start to have higher-quality relationships with higher-quality people
You might notice a theme in this email.
Copywriting is not just the art of writing words that sell.
When you become a really good copywriter, you develop insane perception, empathy, and emotional intelligence.
It's just a by-product of writing every day for different audiences and different clients.
You become a high-EQ problem solver that can communicate better, get what you want easier, and become a more attractive person both mentally and emotionally.
Most people don't believe me when I tell them this, Chase.
Most people do not see copywriting as the magic ability that it really is.
They don't believe it until they become their own case study.
After 3 months of writing copy every day, you start to notice that all of these things could be true.
After 6 months, you start to apply them.
After a year, you start to see the benefits of each thing that you applied.
After 2 years, it becomes second nature.
My advice for your audience is this, Chase:
Tell them to learn copywriting. Somehow.
Tell them to start writing every day.
It will change more than just your bank account.
Yours truly,
Alex.
Sent from my Telegraph (beep beep boop)
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