A/B Testing is the closest thing we have to actual magic in email marketing͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Happy Monday! A/B Testing is the closest thing we have to actual magic in email marketing. Here's how you can leverage the power of A/B testing to skyrocket your conversions. | | Vendor of the Week: Increase sales with both organic and paid social A person's journey to becoming a customer isn't linear. They will go through multiple touchpoints before they convert. Typically their first touchpoint is an organic post on social media but then convert a few touchpoints later through paid ads. Here's the thing: adding organic to your paid social will increase sales. There are many ways to go about it; product seeding, brand ambassadorship, affiliates, and paid posts. As a bonus, you can also repurpose the organic post as a UGC asset to use in emails, your website, your own brand social media page, and so on. I want to tell you about a tool that tons of my readers are using to find the right UGC creators + micro-influencers for organic posting and whitelisted ads. Insense - An all-in-one platform where you can find the right micro-influencers with the audience you need across many countries and languages, make secure payments, chat with the influencers in the integrated chat feature, and manage all your campaigns in one place. P.S. Insense has both self-service and managed services plans, so you can use them as an extension to your team. Book a call with them and get $200 for your first campaign by June 23. | | Copywriting Tip of the Week: Study your target audience until you know them better than they know themselves. Good research is key to writing profitable copy. | | What's Happening in the Paid Media World
The post-Memorial-Day-sale hangover is here. CPMs are returning to normal levels, but conversion metrics are tanking now that all the "99% off buy now!!!!" coupons are gone. AOV is down across the board and so is conversion rate. But this is just a regression to the mean: no hangovers last forever. Drink some water, put on some cheap sunglasses, and stay attuned to your week-over-week performance going forward.
Some specifics: TikTok budget share plummeted nearly 20%, but we think this is either a massive holdout test to measure incremental (more on this below) or several brands are knee-jerking and yanking spend ahead of the looming potential of a TikTok ban. The good news: this drove down CPMs.
An absolute storm of red arrows for revenue across industries this week while we come back to reality. Fashion and Apparel (-11.46%) and Home Goods (-19.86%) felt the most whiplash of all, we assume because people are done purchasing flip flops and patio umbrellas. | | Email Marketing Fact: Reward your customers with an "Anniversary" email: >> Happy anniversary!
>> It's been a year since you bought [product]
>> Enjoy [discount] OFF on us to celebrate!
>> CTA to claim offer Great way to get sales from existing customers. | | Ecommerce brands, want to improve your email marketing and/or SMS game? Hit reply to this email and let me know! I run one of the top email and SMS marketing agencies. Our team is around 90 people, working with about 100, 7-9+ figure brands. A few of our clients include Eight Sleep, Health-Ade, Poo Pourri, Mixtiles, and so on. | |
My newsletter stats from last week: - Recipients: 54,838
- Subject Line: 10 common objections and how to tackle them
- Preview Text: The better you are at it the more money you'll make
- Open Rate: 47.70%
- CTR: 1.20%
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Have a great week and make sure to send some emails!
- Chase
P.S. Here's my Twitter thread of the week:
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Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | |
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