Dear Chase,
I remember when I first started writing emails for personal brands back in 2020.
I found it really fun to take someone's personality, copy it, and write copy in their voice.
It was super low pressure, basically just giving value to someone's email list of 20,000 people, and then selling when it felt right.
The one main thing I worried about was running out of ideas.
How am I supposed to write 3 emails a week for somebody for a year straight and not say the same thing over and over again?
Good question.
Because I thought about this too.
The first real "personal brand" that I worked with was this guy who sold Real Estate Wholesaling training.
I didn't know much at all about real estate, and I didn't even know what "wholesaling" was.
I felt a little in over my head at first.
I already felt insecure about running out of ideas for something I DID know about, let alone this gibberish that I just discovered 20 minutes ago.
Little did I know it took me about an hour of research to have enough info to give me a year's worth of content.
Couple tips for you here:
- Steal from other influencers in the space.
I don't mean steal scripts or take their ideas word-for-word…
I just mean that you can use other people's concepts and turn them into content for your client.
There are so many people who talk about wholesaling online.
Watch YouTube videos, listen to podcasts, or subscribe to their email lists.
- Just…ask your client.
I had no shame in asking the client what we should talk about in certain emails.
Sometimes they have stuff they wanna promote, sometimes they have something they wanna get off their chest.
I'd just get my clients to send me a voice note explaining whatever they wanna talk about, and I'd transcribe it into an email.
Not that crazy.
As for frameworks, there are a couple that you can keep in mind.
- Objection-handling emails.
These are the emails that usually start with:
"A lot of people have been asking me about X thing…here's why that's not true."
OR
"Most people think you need X thing to get Y result, here's why I disagree."
OR
"I've gotten 100 DMs in the last week about X thing…here's why y'all are crazy."
These are the hooks that you use to start an email, and then you talk about why your way of doing or thinking about things is better, and then you offer some sort of solution.
- Story-based emails.
You probably see these all the time. I've even done this to you before, Chase. I sent an email a long time ago about the conspiracy theorist guy I met at the mechanic back in June or July of last year.
It's taking a thing that happened to you or someone you know, and turning it into a lesson.
For example:
I was at a coffee shop.
And the person in front of me ordered a medium cappuccino. When they heard the price, they decided to get a small cappuccino instead to save money.
Lesson: never be that guy. Just make more money so you can afford a medium. Here's how you can make money (link).
See?
Super easy.
And even if you only have 20-25 different concepts you can talk about, you can just change the way you frame it or the story you tell about it so that you can never run out of ideas.
There you go, Chase.
Yours truly,
Alex.
Sent from my Walkie Talkie (over)
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