Lessons from making over $150M+ in email revenue for clients ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
A comprehensive BFCM guide from Rebuy filled with strategic tips from ecom experts, data-driven insights from top brands, and practical ways to boost your business' AOV, conversions, and LTV. Download your free copy here. | | Happy Tuesday, I hope you had a great holiday (for my USA peeps) weekend!
Today's Must Read Content Piece:
I've sent thousands of marketing emails in my life.
And generated 100's of millions of $$$ via email. 1/ Segment your list Segment people based on their: - Age
- Gender
- Country
- Engagement
- Purchase history Then, send different emails to each segment. It'll make your emails more relevant & engaging. | | Sponsor of the Week: This comprehensive guide is filled with strategic tips from ecommerce experts, data-driven insights from top brands, and practical ways to boost your business' AOV, conversions, and LTV. Let this playbook be the wind in your sails and lead to record-breaking sales. | | First Copywriting Tip of the Week: | |
Test and optimize your CTAs.
Experiment with different variations of: - Text
- Color
- Position
- Size
- Etc Continuous testing and refinement increase conversions. | | Second Copywriting Tip of the Week: | |
Before you start writing your copy, identify:
1) What you want them to know
2) What you want them to feel
3) What you want them to commit to Need a mnemonic to remember it? Use "KFC". | |
Here are a bunch of email campaigns you NEED to send over the coming months:
- Labor Day
- Fall Focused
- Product / Collection Launches
- Restocks
- Halloween
- Thanksgiving
- Black Friday
- Cyber Monday
- Gifting
- Christmas
- Boxing Day
| | 2/ Peak Performers: -
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It's time to finally breakthrough and activate your most successful you! Featuring my best practices, expert insights and life-changing stories that change the game.
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Newsletter Transparency:
Here are my newsletter stats from last week:
- Recipients: 77,779
- Subject Line: 9 psychology-based copywriting tactics to boost your conversions
- Preview Text: Copywriting is more about psychology than it is about writing
- Open Rate: 47.50%
- CTR: 1.50%
| |
Have a great week and make sure to send some emails! - Chase
Before you go, here are two ways we can work together:
1. If you own/run an ecommerce brand and are looking for a best-in-class email marketing agency, please fill out this form.
2. If you want to grow your LinkedIn following, here's some info on my LinkedIn Growth Service.
P.S. Here's my Twitter thread of the week:
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Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | |
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