Monday, September 18, 2023

The biggest news we've ever shared...

Hi ,

Rachel here, founder and CEO of subtl.

We haven't heard from you a while, and I just wanted to send a personal update because after 3.5 years of research and development, we have the biggest news we've ever had to share…

The Subtl Stak 2.0 is here. It's a complete redesign and relaunch of our entire product line. We kept what you loved, and improved what you didn't. Better formulas, better features, better quality, and now you can refill the stak.

I've always been a big fan of using customer feedback to improve our makeup staks, which is why I'm so excited for you to see all of the amazing changes for yourself. 

Here are a few of the hundreds of reviews we've gotten so far:

"2.0 Is The More Mature Big Sister Of 1.0! Love It!! VERY happy I decided to purchase the new version (I still have and love the several of the original!) thank you for listening to your customers feedback! You have a lifetime customer in me!" - Kathi S

"Pleasantly Surprised With 2.0. I have been looking to change up my makeup routine to something more streamlined and travel friendly. I discovered Subtl right as they were transitioning to 2.0, so I am unable to compare this stak to the original version, but so far I am surprised by the quality and how easy it is to use. I almost didn't purchase the starter stak since I usually don't care for bronzer and highlighter, but I have been loving them both as well as everything else that is included."

"Love everything Subtl and I absolutely love and obsessed with 2.0" - Lisa T

I still can't believe how far we've come. It seems like just yesterday I was filling orders in my basement.

So whether you've been a customer from the start, you just got here, or you're still on the fence, you are the reason subtl exists.

I am so grateful for you, and I am so excited for you to start enjoying stak 2.0.

Loyally,

Rachel



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