Hey there, happy Friday!
Welcome to Edition 86 of Alex In My Inbox.
Alex In My Inbox is a weekly copywriting series where I share interesting, actionable, and hilarious copywriting tips from "Alex."
Alex is an anonymous copywriter who shares these tips with me so I can share them with you.
But first, here's why I prefer to hire freelance marketers:
I currently own and operate 4+ businesses that do a combined 8+ figures per year in revenue.
If I were to build them again from scratch, here's what I'd do from a hiring perspective to increase efficiency and profitability.
I had been solely focused on hiring US-based, full-time employees for the longest time.
For 0 reason other than I didn't know any different.
And while this has been good, it's also super expensive.
We then started hiring in Canada, Mexico, India, the Philippines, etc.
Hiring both US and non-US folks helped increase our productivity (24-hour shop) and profitability (employees in different countries ask for various wages).
I've also started hiring way more freelancers and contractors than I ever did prior.
This has been a game-changer.
The type of person that wants to be full-time, in-house employment is very different than someone who wants to work as a contractor or freelancer.
Both have pros and cons, but I'm focused on more flexible, scalable roles for my businesses outside my agency.
I'd rather pay people more per hour and work with them for fewer overall hours.
Aka, I want to get from point A to B in the quickest time possible with the least resistance.
As a result, I was having to get creative with how I sourced these types of individuals and it was tough.
Since then, MarketerHire has become my go-to for best-in-class freelance/contract marketing talent.
They're like the uber for marketing freelancers.
On-demand, vetted talent at the press of a button.
They also now supply overseas marketing, design, and sales assistants too.
I highly recommend checking MarketerHire out.
And let me know if you have any questions as I'm now a MarketerHire Ambassador.
Today, Alex has an email for us that was inspired by the vicious baby fever he's been having recently.
Let's see what that has to do with anything:
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