From working with 100's of clients, and generating $100's of millions of dollars of email-attributable revenue ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Happy Tuesday — and Happy New Year!
Today's Must Read Content Piece:
| | An Important Email Marketing Reminder: | |
Ahead of the big February email changes coming from Google and Yahoo, it's crucial that you: Set up the proper DNS records for your domain. This will be one of the big steps towards saving your emails from landing in the spam folder. | | Copywriting Tip of the Week: | |
Copywriting Hack: Replace adjectives for verbs in your copy. Instead of saying: "Our new cleanser is effective, healthy, and perfect for your skin." Say: "Our cleanser treats your pores, moisturizes your skin, and adjusts to your skin type." Action >>> Description. | | Sponsor of the Week:
Picture this...
A year from now, you're looking back at your 2024 accomplishments: - You're 20%+ more profitable.
- You're managing fewer people.
- You're less stressed because you're working less than you did in 2023.
- You've taken 2 extra family vacations.
- You've spent more time with family and friends.
I know I want this. Don't you?
Here's how I'm going to make the above happen: - Leverage AI: I've spent the better part of these past few months obsessed with learning to use AI to produce more while doing less. It's been AMAZING!
- Hire Overseas: We've hired dozens of overseas team members at my agency. And I have a team of 6 overseas team members for my LinkedIn Growth Agency. Here's a great platform for finding vetted overseas marketing, sales, and design assistants.
- Hire A-Players: I'm a big believer that on every social media platform and every marketing discipline, there's 1% of people who know the most important things that the 99% of others don't. I've made it my mission to only work with these people. Use this platform to find your next A-Player, freelance marketer.
| | Marketing Visual of the Week: | |
Marketing is about finding the unique voice of your brand and using it to echo the desires and needs of your audience. | | Email Marketing Resource of the Week: | |
Here's a table that outlines common A/B testing variables.
By systematically testing these variables, you can gain insights into user behavior and preferences, allowing you to create more effective and engaging content. | |
Newsletter Transparency:
Here are my newsletter stats from last week:
- Recipients: 71,236
- Subject Line: Your 9-point email hygiene checklist
- Preview Text: BECAUSE most email lists are "unhealthy"
- Open Rate: 45.30%
- CTR: 1.20%
| |
Have a great week and make sure to send some emails! - Chase
Other Important Links:
1. Learn how Lindsay Shearer's team at Pins 4 Profit has helped over 1150+ brands spend over $65M/year profitably with Pinterest Ads with this Free Pin Ads Strategy Guide.
2. Ship more winning ads. Source ad inspiration, view competitor insights, concept-winning creative, or quickly brief content creators. Get started free.
3. Ready to Build Your Next (or First) 6, 7, Even 8 Figure Ecom in 2024? Buy your ticket ASAP to the virtual Ecom Insider Secrets event.
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Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | |
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