an email campaign idea, new podcast episode, chatgpt prompt and more ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Happy Thursday! Here's what I'm seeing regarding email marketing and copywriting this week. This edition is full of tips and resources. So without further ado, let's dive in: | | Email Campaign Idea - The Random Funny Email: -
This is a thing I'm gonna start doing. Instead of trying to find categories that fit these funny emails so I can show them to you, I'm just gonna put them under this label. The point here is to show you how other brands are being funny, and hopefully show you how to reverse engineer it so you can be funny too! Check these out.
Example 1 is from Disco, one of our favorites. This email is hilarious, and it's even funnier because I know which writer on my team did this. For a bit of background, Disco relies on the voice and presence of their in-house dermatology consultant, Dr. Eva. This type of angle to throw a problem/solution at this audience is genius and I love to see it. This email shows us that you're allowed to be silly, even if you're giving medical advice...within reason...
Example 2 is from Liquid Death, another contender for best in email humor. This is another silly campaign that probably crushed for them. As a brand that can do anything, they DO do everything. From water to dog toys only makes sense for Liquid Death. If you were to ask a copywriter if this is a "good" sales email, they'd laugh at you. But we don't care what copywriters think. This is hilarious, it's sharable, and it's one of the reasons why Liquid Death is one of the best brands around today. Creativity here is unmatched.
Segment:
- Your engaged segment
Concept + Subject Line Ideas:
- Why we're the X of Y
- POV: You're in a situation you don't wanna be in
- Did you know X was also Y?
Preview Text Idea:
- We promise this will make sense.
- Don't you wanna see what happens?
- This is about to get weird.
| | Email Marketing Tip of the Week: Here are my 10 best tips on sending upsell and cross-sell emails: - Understanding the Customer's Journey:
Begin by analyzing your customer's purchase history and browsing behavior. This understanding will help you suggest relevant add-ons or upgrades.
- Segmentation for Personalization:
Segment your audience for tailored recommendations.
Include products that complement what the customer has already bought. For instance, if they purchased a camera, suggest a camera bag or lens as a cross-sell.
Unsurprisingly, personalized suggestions based on past purchases or viewed products will have a higher conversion rate. | | Partner of the Week: Having talked to thousands of marketers over the years, the biggest missed opportunity I see is: Lack of automation in their businesses. I often hear them sharing their frustrations over repeatedly doing the same repetitive tasks. The problem is that because they're stuck executing day-to-day tasks, they rarely have the time to think strategically about how to get these things off their plate. From managing social media accounts to crafting email campaigns and analyzing data, the to-do lists seem to grow longer by the minute. Luckily for you, there's a way to get some of your time back each day. Insert the power of automation. By leveraging the power of technology, automation tools can streamline your workflows, eliminate repetitive tasks, and free up valuable time for strategic thinking and creative innovation. The best tool I've seen for this? It's more than just a software platform – it's your secret weapon for unlocking peak productivity and driving unparalleled results. Here's how it can help you break free: - Intuitive Automation: With HighLevel, you can automate everything from email campaigns to appointment scheduling, giving you more time to focus on what truly matters – growing your business.
- All-in-One Platform: HighLevel offers a comprehensive suite of tools under one roof, making it easier than ever to manage your marketing efforts. From CRM to landing pages, SMS marketing to social media management, HighLevel has everything you need to succeed.
- Personalized Customer Experience: With HighLevel's advanced features, you can tailor your messaging and campaigns to meet the unique needs of each customer, fostering loyalty and driving engagement.
- Data-Driven Insights: HighLevel provides deep insights into your marketing campaigns, allowing you to track performance, identify trends, and optimize your strategies for maximum impact.
With HighLevel, say goodbye to repetitive tasks and hello to a world of automation and efficiency.
Ready to take the leap? Click here to take advantage of HighLevel's 14-day free trial. | | Copywriting Tip of the Week: 6 quick tips for writing better marketing copy: - Understand Your Audience: Dive deep into their needs, desires, and pain points.
- Clear Value Proposition: Articulate the benefits succinctly and compellingly.
- Strong Headlines: Capture attention with headlines that promise and intrigue.
- Conversational Tone: Write as if you're speaking to a friend, not a crowd.
- Use Storytelling: Engage emotions through relatable stories or scenarios.
- Call Your Reader to Action: Be clear about what you want the reader to do next.
| | Podcast Episode of the Week: This week Cardinal Mason and I discussed: - Klaviyo Is a Competitor Now
- Crypto Bull-Run (Mason is annoyed)
- LinkedIn Business Update
| | Copywriting Tip #2 of the Week:
Sell with your own story:
>> "I was just like you" >> "I had this [problem]" >> "I tried [solutions]" >> "Then I discovered [secret]" >> "Now I'm [outcome]" Your own story is your most powerful copywriting resource. Use it. | | ChatGPT-4 Marketing Prompt: Write [number] podcast episode ideas that discuss relevant industry topics and position our client as a thought leader. Context: Target audience — [your target audience here] Client's industry — [your client's industry here] Podcast goals — [your podcast goals here] Inspiration: "[podcast episode inspiration one]" "[podcast episode inspiration two]" "[podcast episode inspiration three]" | | I hope you enjoyed this edition. Hit reply and let me know! - Chase
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Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | |
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