an email campaign idea, new podcast episode, chatgpt prompt and more ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Many of the top marketing agencies I know use this all-in-one digital marketing software tool. | | | Happy Thursday! Here's what I'm seeing regarding email marketing and copywriting this week. This edition is full of tips and resources. So without further ado, let's dive in: | | Email Campaign Idea - The Newsletter Email: -
Purpose/Context of Email:
Newsletter emails? In 2024? Yes, absolutely. These are still a great way to connect with your audience, give them info about what you want them to know about, and entertain them all in one. If your brand is kinda boring, it won't resonate. But if you have a cool personality and can hold people's attention, this is perfect for you.
Example 1 is from Seen. They have a monthly newsletter that updates their audience on everything that's happened with the brand, and I like it. It's a combo of product updates, product recommendations, and opportunities to save some money. This is good, but I'd add some more content-based sections in here that showcase more about what Seen thinks. "Wait, brands have thoughts?" Yes, they do. Brands need to have a personality. Seen does have a personality, but they just need to show more of it in this newsletter. That's how you get more people to engage with the stuff that actually matters.
Example 2 is from Disco, another fan favorite. Disco stopped doing these newsletters last year, but I wish they brought them back. These are so fun and funny, and gives the people exactly what they want. Remember, if you're going the route of content creation in your emails, you're competing with TikTok and IG Reels. You gotta be interesting. Disco did this really well with fun segments, and still being able to promote products inside. When these newsletters were running, they actually became a source of information about skincare for people that don't have the attention span to read a blog or something. That's exactly the position you wanna be in. Find your identity for your audience, and drive it home.
Segment:
- Your engaged segment
Subject Line Ideas:
- You ready for the March Newsletter?
- This week's newsletter is here...
- Wanna learn more about us?
Preview Text Ideas:
- WE ARE.
- Let's get it.
- Let's connect.
| | Email Marketing Tip of the Week: 5 quick email flows every ecom brand should be sending:
- Welcome Series:
Automatically send a series of emails to new subscribers. Start with a warm welcome, followed by introductions to your products and brand story.
- Abandoned Cart Reminders:
Set up a sequence to re-engage customers who leave items in their cart. The first email can go out within hours, followed by one or two more over a few days.
- Post-Purchase Follow-Up:
Automate emails that thank customers after purchase, suggest complementary products, and gather feedback.
- Re-Engagement Flow: For subscribers who haven't interacted in a while, send a series designed to reignite their interest, perhaps with a special offer.
- Birthday or Anniversary Flows:
Celebrate customer milestones with automated, personalized well-wishes and maybe a special discount or gift.
And 2 quick tips for these flows: - Segmentation and Personalization:
Use customer data to tailor each automated email flow based on user behavior, preferences, and purchase history.
- Ongoing Testing and Optimization:
Regularly test different elements of your email flows (subject lines, content, timing) and refine them based on performance metrics. | | Partner of the Week: I've found that many of the top marketers all seem to be using the same platforms long before the rest of the market discovers them. A good buddy told me a few years back about one such platform for marketing agencies. Fast-forward to today: It seems that many top marketing agencies are now using that exact platform. There's something to be said about visionary first adopters. I imagine you're already using this platform to power your marketing agency, but I figured I'd link to it in case you aren't. We've been using it at my agency to power everything from landing pages to email marketing to SMS marketing and beyond. It's been wonderful. I recently spoke with their team and formed a partnership to offer you a free 30-day trial. They normally only offer a 14-day trial, but luckily, I got you extra free time. | | Copywriting Resource of the Week:
A/B testing can increase conversions by 161%+.
Yet, most people don't know how to do A/B testing properly. Here are 8 copy elements you should test (and how to do it): | | Podcast Episode of the Week: This week Cardinal Mason and I Hosted Our Very Own Entrepreneur Therapy Session.
| | Copywriting Tip of the Week:
Use sensory words in your copy.
Instead of saying: "Delicious low-fat snacks". Say: "Sweet, crumbly, and tasty low-fat snacks". Sensory words = engaging copy. | | ChatGPT-4 Marketing Prompt: Write [number] Reddit post ideas that engage our client's target audience and spark meaningful discussions around their brand or industry. Context: Target audience — [your target audience here] Client's brand/industry — [your client's brand/industry here] Reddit goals — [your Reddit goals here] Inspiration: "[Reddit post inspiration one]" "[Reddit post inspiration two]" "[Reddit post inspiration three]" Formatting guidelines: "[your formatting guidelines here]" | | Upcoming Virtual Events: - The Future of DTC:
- What? A roundtable discussion with some of the smartest Ecom founders where they'll share their best growth strategies for Ecom in 2024.
- When? March 27th at 9am PST
- Where? Virtually
- How to attend? Register for free here.
- I'm speaking at DTCx!
- What? I'm doing a talk all about email marketing and copywriting.
- When? April 3rd at 10am PST
- Where? Virtually
- How to attend? Register for free here. | | I hope you enjoyed this edition. Hit reply and let me know! - Chase
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Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | |
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