(ignore at your own risk) ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Learn the landing page strategies that cater to your customers' expectations and boost the impact of your digital marketing efforts.
| | Happy Monday! Today's Must Read Content Piece: Writing a piece of copy? Learn as much as you can about your target. Find out their: - Likes - Dislikes - Needs - Fears - Triggers - Values - Habits - Desires - Challenges - Pain points - Aspirations This is the first step to writing persuasive copy. | | Email Marketing Resource of the Week: | | 6 ways to crush it with email marketing:
| | This is your friendly reminder to spell check your email: | | You can't expect quality leads without first providing quality experiences. 71% of customers want personalized experiences, and 76% are frustrated when they don't receive them. Your customers expect tailored experiences–are your digital marketing strategies delivering them? Turn your clicks into customers with tailored landing pages. Join Elastic Path's SVP of Marketing, Grant Deken, as he breaks down landing page strategies that cater to customers' expectations and boost the impact of your digital marketing efforts. | | Copywriting Resource of the Week: | | The Holy Grail of Copywriting Frameworks Never write from scratch again ❌ Use one of these frameworks below to "assemble" your copy. Writing is 10x easier when you do this. | | Good copywriting advice: "Write the way you talk." Great copywriting advice: "Write the way your target audience talks." | | Thoughts from the Weekend: | | Everyone wants to have more money, cooler cars, and more followers. How about wanting to be kinder? More helpful? More supportive? Being successful is cool. Being a good person is cooler. Be mindful of what you're optimizing for. Spoiler Alert: You can have it all. Kindness is free. | | Newsletter Transparency: Here are my newsletter stats from last week: - Recipients: 83,186
- Subject Line: our 5-step process to craft an abandoned cart emails that convert
- Preview Text: over 70% of shoppers abandon their carts without purchasing
- Open Rate: 49.50%
- CTR: 1.00%
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