Dear Chase,
I think I mentioned this in the last edition, but I'm coming up on 4 years as a copywriter.
It's actually kinda crazy to think about.
When I first started, all I really knew was how to write well. I was funny. I could make my writing come off pithy and witty.
That was my thing.
But I understood basically nothing about the process of making someone go from stranger to customer.
Once I got that down, my writing got better, I became a better marketer, and I was able to charge a lot more to my clients because I really understood their business better than they did.
This may sound a little bit basic to some of the people in your audience, but this is really the most important part of being a marketer. Having a broad understanding of how these businesses actually bring money in.
There are two ways that copywriters can provide value to any business:
1) Driving traffic
and
2) Converting leads
Where does traffic come from?
⁃ organic social and paid social
What can you do as a copywriter to drive more traffic from organic?
⁃ Writing short form scripts to post on IG, TikTok, YT
⁃ Writing story blast captions
⁃ Ghostwriting tweets
⁃ Cold email scripts
For paid?
⁃ Ad creative scripts
⁃ Actual ad copy
Easy, right?
Now once you've actually gotten those eyeballs to engage with you, you need to make them wanna buy something.
The "conversion" part is where we thrive as copywriters. This is where you're needed the most.
To convert traffic, you're writing:
⁃ Sales pages
⁃ VSLs
⁃ Emails
⁃ SMS blasts
⁃ Community posts (discord, skool, etc)
This is make or break for pretty much every business.
A good VSL + email sequence can make you go from a 6 figure business to an 8 figure business with no increase in traffic. I've seen it happen.
I'm not explaining all of this just so you can take notes and abide by it like it's the Bible.
I left out a lot of different ways to drive traffic, and potentially a handful of ways to convert traffic.
There are so many different, creative ways to make money for a client that I can't think of off the top of my head.
YOUR job as a copywriter/marketer is to take this idea and run with it.
How ELSE could your client generate more leads? Free Facebook group? Direct mail? Door-to-door sales?
As a copywriter, you're not just a robot writer that does what they're told and submits work on time. Those are the olden days.
Now, we think for our clients and work on as much as we can so we can help them print cash.
And then we take a percentage.
That's how you make millions as a copywriter.
Was this helpful?
Lemme know, Chase.
Yours truly,
Alex.
Sent from the airplane wifi (did this email find you well?)
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