an email campaign idea, new podcast episode, chatgpt prompt and more ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Join Jones Road, Olipop, Magic Mind, and 5,000+ brands who use Chargeflow to win Chargebacks on autopilot. | | | Happy Wednesday! Here's what I'm seeing regarding email marketing and copywriting this week. This edition is full of tips and resources. So without further ado, let's dive in: | | Email Campaign Idea - The Company Birthday Email: -
Purpose/Context of Email:
I know that a lot of people will say that you should only create emails that are about the customer more than it's about you, but this is pure social proof and trust right here. It also makes you look human. Remember, you're still competing with people that don't treat their store like a BRAND, and this is how you separate yourself.
Example 1 is from Anyday, a DTC cookware brand. This email announces their first birthday, which is cool for your customers. They feel like they're truly there with you from the beginning, which a lot of people value. Being "first" to something is cool to certain demographics, especially if they can be the one that shared it with their friends and family. When you communicate like that in your email, people will feel inspired to keep supporting you.
Example 2 is from Honest Co. This email announces that they've been around for TEN WHOLE YEARS, which is the social proof aspect that I mentioned above. You feel much safer buying from a company that's 10 years old than a company who's been around for 10 days, which is why this is such a great announcement. They also slid a discount to people, which must've crushed. This is great stuff here.
Segment:
- Your engaged segment
Subject Line Ideas:
- Happy birthday to US
- We turn 1 year old today!
- Celebrate our b day with us
Preview Text Ideas:
- We're officially 1!
- Help us blow out our candle.
- We're ooolddd.
| | Email Marketing Resource #1 of the Week:
| | Partner of the Week:
Jones Road Beauty (Bobby Brown's makeup brand) was in need of a chargeback management solution to handle their chargebacks in a hands-off manner.
The task was consuming too much time and energy from the CX team. After receiving some recommendations from colleagues, they decided to give Chargeflow a try. Three months later: - They saw a 32.6% increase in chargeback win-rate
- They experienced a 97% increase in win-rate for chargeback fraud cases
It's safe to say that Chargeflow is a no-brainer, especially if your brand is on Shopify - It's free to use as you only pay a % once they win the chargeback and recover the lost revenue. Join Jones Road, Olipop, Magic Mind, and 5,000+ brands who use Chargeflow to win Chargebacks on autopilot. | | Copywriting Resource of the Week:
Here are 55 powerful verbs to help you write more persuasive and compelling copy: | | ChatGPT-4 Marketing Prompt:
Write [number] SMS marketing campaign ideas that provide our client's audience with timely, personalized offers and drive engagement. Context: Target audience — [your target audience here] Client's offers — [your client's offers here] SMS marketing goals — [your SMS marketing goals here] Inspiration: "[SMS campaign inspiration one]" "[SMS campaign inspiration two]" "[SMS campaign inspiration three]" Formatting guidelines: "[your formatting guidelines here]" | | Email Marketing Resource #2 of the Week:
Here are 6 Email Marketing Hacks that will get you: >> More opens >> More clicks >> More subscribers | | The Best Testimonials Follow This Format:
1) Life Before 2) Transformation 3) Life After
Here's a testimonial example that follows this format for an ecommerce site selling high-quality kitchen knives:
Before: "I used to dread meal prep every Sunday. My old knives were dull and made chopping vegetables and meats a laborious chore. It took forever, and I never felt like the effort was worth the result."
Transformation: "After reading rave reviews, I decided to invest in a set of your chef's knives. The first time I used them, the difference was night and day. I was slicing through ingredients with such ease that meal prep became a joy rather than a burden." Life After: "Now, I'm actually excited for Sunday meal prep. These knives have not only cut down my prep time by half but have also inspired me to try new recipes and techniques. My kitchen feels like a culinary studio, and I feel like a true chef."
When asking happy customers to submit theirs… Ensure they stick to this format. | | Things Worth Checking Out: 1/ For ecommerce brands looking to provide the perfect customer support, every time, check out why so many brands are switching to Richpanel. Their platform that combines the best of AI and humans to respond faster, manage all channels & scale your customer service. 2/ I'm speaking at the #1 ecommerce event in September.
This is the ONLY in-person event I plan to speak at and attend this year. I HIGHLY recommend purchasing your ticket ASAP as they sold out last year. | | I hope you enjoyed this edition. Hit reply and let me know! - Chase
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Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | |
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