Saturday, June 8, 2024

The 3 Pillars of Consistent Client Acquisition

Hey friend,

As a freelancer or agency owner, your ability to consistently acquire high-paying clients is the lifeblood of your business. However, you might be struggling to crack the code on what actually works when it comes to client acquisition.

After nearly a decade in the trenches and landing deals that range from $500/mo to $17,500/mo, I’ve identified three key pillars to consistent client acquisition:

1. Outbound Outreach

Leverage strategies like cold emailing, cold DMs, and LinkedIn outreach. The key here is to:

  • Leverage proven concepts: Use scripts and templates that have a track record of success.
  • Employ systems: Implement tools and processes that allow you to generate leads predictably.

Actionable Steps:

  • Create a list of 50 target clients.
  • Draft personalized cold email templates.
  • Use a CRM to track outreach efforts and follow-ups.


2. Inbound Marketing

Attract your ideal clients to come to you using content marketing, lead magnets, and social media. Think of it as planting a seed that needs consistent watering to grow.

Actionable Steps:

  • Develop a content calendar and stick to it.
  • Create a valuable lead magnet (e.g., an ebook, checklist).
  • Engage with your audience on social media daily.


3. Authority Building

Position yourself as the go-to expert in your niche. Build a strong personal brand, garner social proof, and consistently deliver outstanding results.

Actionable Steps:

  • Write guest posts or appear on podcasts in your industry.
  • Showcase testimonials and case studies prominently on your website.
  • Share your success stories on social media and in newsletters.



Most freelancers and agency owners struggle because they only focus on one (or none) of these pillars. But when you have all three working together in harmony, that’s when you scale. That’s when you have a pipeline so full you’re forced to hire/outsource.

To help you master these pillars, I cover all of these topics in-depth in my new Client Acquisition Course. This comprehensive program gives you the proven roadmap to:

  • Predictably generate leads and book sales calls on autopilot.
  • Attract your dream clients to come to you (instead of constantly chasing them).
  • Command premium prices and scale your income without trading time for money.

Special Offer:

Enroll before TOMORROW at midnight to get $250 off the regular price. Use this link to get started >>

Best,
Chase



P.S. The $250 discount on the Client Acquisition Course ends TOMORROW at midnight. Hundreds have already taken advantage of it, and the feedback has been fantastic. This is the best acquisition course on the market and I'll continuously add more modules over time. Enroll now to get lifetime access to all future additions.



You received this email from Chase Dimond. If you would like to unsubscribe, click here.

No comments:

Post a Comment

Blog Archive