Happy Wednesday!
I wanted to share a few quick LinkedIn business updates + helpful tips I've learned so you can crush on LinkedIn too:
1. We're about to hit 1 million total followers across my personal LinkedIn account + the network of theme pages I own. This is going to happen in the next few hours I imagine.
A theme page is essentially an account built around creating and sharing content within a specific topic / niche.
Our theme pages are built around around marketing, business, AI, copywriting, and sales niches.
And our top followers are entrepreneurs, executives, and marketers.
Our LinkedIn network is doing around 15-20 million impressions a month, so it's been a huge asset for my businesses. About 80% of my leads for my email marketing agency come from LinkedIn.
And the craziest part? It's taken us just shy of 2 years to do this.
2. The main learnings I've had from quickly scaling our LinkedIn network are...
Outside optimizing your profile, there are 3 things you need to do well on LinkedIn:
1/ Good content is crucial. You WON'T be able to scale without this.
Good content is focused on two main things (if you can combine these, you'll do very well):
- Teaching your audience something
- Entertaining your audience
Bonus Content Tip: Video is going to have it's moment on LinkedIn over the next 12 months. I've had a few videos this week go viral.
2/ Along with good content, you need to show up everyday.
Consistent, good content, beats inconsistent, world class content.
At minimum, I would aim for posting once per day on LinkedIn, 5 days a week.
If you can do one post a day, 7 days a week, even better.
3/ Distribution: This is the part that most people either a) ignore or b) need help with.
Distribution means having a system in place to get engagement on your posts.
The first hour of a posts life is crucial for a posts performance.
I'm friends with all the big accounts on LinkedIn and let me tell you, every single person doing well on LinkedIn right now has a distribution layer setup.
And we've become the go-to growth service for agencies, SaaS companies, and personal brands on LinkedIn.
Even accounts with 100's of thousands of LinkedIn followers count on us to help boost them.
And influencers with millions of followers on other platforms have seen the power of LinkedIn and been flocking to work with us to help them crush it on LinkedIn.
Distribution is the key to your content being seen.
Without it, you're leaving tons of eyeballs on the table.
Pretend you're a client of my LinkedIn Growth Service...
The way that LinkedIn works is that a % of my audience (the 1 million followers) will see your post because I've engaged with it.
If your content is interesting enough and your profile is optimized, you'll start to get connection requests and followers.
Over time, the repetition of people seeing you in their feed due to my engaging with your posts will build familiarity and trust.
The ultimate goal of this program is to increase your LinkedIn visibility, which could lead to opportunities such as leads for your business, speaking engagements, business partnerships, newsletter subscribers, and so on.
This leads me to one final update:
3. We're working with just shy of 300 clients right now.
And have capacity to take on a few more clients.
Once we reach 300, we're going to flip on a waitlist.
Meaning you can only join if another person leaves the program.
And FYI, we launched in April of 2023 and don't churn that many clients.
So if you miss this current window to join, you may have to wait weeks or months, potentially longer, to become a client.
And time is of the essence on LinkedIn.
Those who dominate it now are going to see the fruits of their labor pay off for a long time.
Those who wait are going to bang their heads wishing they took it seriously right now.
Because the strong organic reach on LinkedIn won't last forever.
If you're serious about crushing it on LinkedIn, keeping reading...
Our clients consist of agencies, SaaS companies, and personal brands.
And one request we kept getting was around building a community for our clients.
I'm stoked to share that as of a few weeks ago, we now have a community where all our clients can share knowledge and support one another's growth.
Once you sign up for our service, you'll be added to this community at no extra cost (it's just a nice value add to joining our service).
Our clients are very active in the community, and it's been incredible to see the insights and results being shared.
If you have any specific questions on our service, hit reply and ask away.
If you're ready to sign up, we can start ASAP. So go here and signup right now.
Best,
Chase
P.S. The beauty of our service is that it's month-to-month.
Meaning you can cancel your monthly subscription at anytime.
Although, if you're anything like our almost 300 clients, you'll probably be a client for a long time.
P.P.S. If you're interested in taking advantage of the opportunities on LinkedIn but don't have the time to create the content yourself...
I wanted to let you know we quietly rolled out a LinkedIn ghostwriting service. Hit reply if you want more info on this.
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