...for all of your marketing efforts ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
80% of B2B leads coming from social media are from LinkedIn. It's time to take your LinkedIn Growth seriously and start working with the best (aka my LinkedIn Growth Agency). More info here. | | Happy Monday!
Today's Must Read Content Piece:
There are 100's of copywriting frameworks out there. But there are only 7 you actually need for all of your marketing efforts. This list will cover the perfect framework (with real examples) for ads, emails, social media posts, etc. Someone even said it's "hands down the best copywriting thread I've read in my life." | | Copywriting Resource of the Week: | |
The first step to writing high-converting copy?
Knowing exactly who you're writing for.
Here are 9 questions you must answer to understand your prospects fully:
(Don't write a word of copy before you've answered these)
| | Marketing Resource of the Week: | | Here are 6 storytelling elements you can leverage to make your marketing campaigns more engaging and memorable: | | LinkedIn is the #1 Lead Driver for my Agency: | | The best in the business are using my LinkedIn Growth Service. I'm talking about a YouTuber with 1m+ followers. An Instagrammer with 1+ million followers. Even LinkedIn influencers with 100's of thousands of followers are using us. And the fastest growing agencies in the space. If you're looking to increase your LinkedIn reach, you should seriously consider signing up for my LinkedIn Growth Service. | | Copywriting Tip of the Week: | |
Anticipate and Address Objections. When writing copy, don't wait for your reader to think, "Hey, but what about ___?" Be proactive: "Now, you might be thinking ___, here's the answer." Why It Works: - Builds Trust: By addressing potential objections upfront, you show that you understand the reader's concerns and are transparent.
- Maintains Engagement: Readers are less likely to click away when their doubts are resolved quickly.
- Boosts Conversions: Addressing objections removes barriers to taking action, making it easier for readers to say "yes."
Your Action Steps:
- List Common Objections: Before writing, brainstorm common objections your readers might have about your product or service.
- Incorporate Answers: Weave these answers naturally into your copy. Use phrases like "You might be wondering ___" or "If you're concerned about ___, here's what you need to know."
- Test and Refine: Monitor how your audience responds. Adjust your copy to address any new objections that arise.
Remember, in copywriting, the one who brings up the objection first wins.
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A New Medium for Presenting Ideas:
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You can literally create unlimited presentations, websites, and more—in seconds! I've been using them for everything lately. Course decks. Client proposals. Internal team documents. Contracts. The list goes on. | |
Must Attend In-Person Event:
I'm speaking at the #1 ecommerce event in September.
This is the ONLY in-person event I plan to speak at and attend this year.
I HIGHLY recommend purchasing your ticket ASAP, as they sold out last year. | |
Newsletter Transparency:
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- Preview Text: (from a $200 million email marketer)
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