an email campaign idea, copywriting resources, email marketing tips, and more ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Happy Thursday! Here's what I'm seeing regarding email marketing and copywriting this week. This edition is full of tips and resources. So without further ado, let's dive in: | | Email Campaign Idea - The Buy More, Save More Email: | |
Purpose/Context of Email:
The psychology behind this type of campaign is simple but effective. Sometimes we overlook the simplest ways to drive revenue because it almost seems silly, but these WORK. Audiences are always happy to spend more with you if they feel like they're getting more value. You just have to ask...
Example 1 is from my client Mixtiles, one of the biggest DTC brands in existence right now. If they're doing something, it's probably working. They're doing 9 figures a year for a reason. They do these types of sales often, and it seems like they always crush. The design here is also amazing, and they use UGC style imagery to show subscribers what their house will look like when they get this deal. Brilliant. Example 2 is from Estee Lauder, a legacy retail brand that should probably have cleaner emails than they currently do... This email is simple, and probably works wonders. All text, and they literally spell out exactly how much you need to spend to save more, which Mixtiles didn't do. The tiered discount system works well for a lot of brands. If you wanted to, you could even make it evergreen on your site. For products that you can essentially buy "in bulk", you can offer customers the option to buy a metric ton of your products and save the more they spend. Test this on your site, this may drive your AOV way up.
Segment:
- Your Engaged Subscriber Segment
Subject Line Ideas:
- Buy more, save more!
- The more you spend, the more you save!
- This discount just KEEPS GROWING
Preview Text Ideas:
- Save up to 50% off when you spend...
- See inside for details.
- This looks like a mistake, but it's not.
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| | Email Marketing Resource of the Week:
Opt-in forms are key to getting more subscribers on your list.
However, the average opt-in form converts at less than 3%.
Here are 8 opt-in form tips to get TWICE as many sign-ups: | | Copywriting Resource of the Week:
My company has generated 9 figures for our clients with copywriting.
We've identified exactly what makes good copy convert like crazy.
Here are the 7 essential elements of high-converting copy: | | Create award-winning campaigns in a fraction of the time: | They provide a rich catalog of high-quality music, sound effects, footage, AI-generated voiceovers, templates, and more…
…empowering agencies like mine (and yours) to deliver powerful projects faster and with greater creative impact. And some really important details about their product and catalog: - You only need one license, which includes complete coverage for your agency and clients (including a royalty-free license for all your client projects)
- It covers any asset on any platform worldwide
- And you get built-in indemnification and unlimited distribution rights
They also offer many other clutch things for creative agencies (and you can learn more about these via the link below -- I'm a proud partner). | | Quick Copywriting Tip of the Week: | Choose your words wisely. The words you use shape perception and emotion. Here's how a small tweak can make a big difference: - Instead of "basic", use "simple"—it sounds clean and easy.
- Instead of "weird", go with "unique"—it highlights individuality.
- Instead of "cheap", say "affordable"—it focuses on value without negative connotations.
It's not just what you say, but how you say it.
The right words can elevate your message, change how it's received, and help you connect more effectively with your audience. | | No longer want to receive these emails? Unsubscribe.
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