(with step-by-step instructions + an example) ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
ICYMI: I'm switching my newsletter from Klaviyo to Omnisend. If you own, run, or work for an ecommerce brand, you should join me in switching to Omnisend too. | | Happy Monday & Happy Holidays!
Today's Must Read Content Piece:
Email popups are the easiest way to collect emails. Yet, most people don't know how to create a good popup. | | Email Marketing Resource of the Week: | | 5 Email Marketing Strategies that 99% of Brands Miss:
| | Two weeks ago I shared that I'm switching my newsletter from Klaviyo to Omnisend. I had WAY MORE people reach out 1-1 about this than I expected. Across the convos I had in the DMs, I compiled an Omnisend pros and cons list. Here it is: PROS - AMAZING pricing while not skimping on any necessary and core features (except 1, check the cons list)
- Best-in-class email builder (one of the best I've ever used)
- Incredible customer support (I've been blown away by the lengths their team has gone to for me)
- Tons of 3rd party integrations (I was shocked by how many they have)
- They genuinely care about the success of their customers (this is huge for me)
CONS - Their reporting isn't quite as robust as other platforms (however, as of last week their new reporting is live on every customer dashboard -- so I guess this is no longer a con).
I really believe Omnisend is giving Klaviyo a run for their money. Omnisend has 125,000+ customers and is growing like crazy.
And I couldn't be more excited to be partnered with them.
Learn more about Omnisend here. Or if you'd prefer a direct intro, reply and let me know. I've got an amazing contact there.
| | Copywriting Resource #1 of the Week: | | 89% of Copywriters Make These Rookie Mistakes: | | Copywriting Resource #2 of the Week: | |
Copywriting is more than just writing. It's also: - Research
- Storytelling
- Images
- Graphics
- Editing
- Rewriting
- Applied Psychology
Combine all of these and your copy will perform well.
| | Copywriting Tip of the Week: | |
Start with what they want. Finish with what they need.
How to Apply This:
-
Hook Them with Their Desires: Begin your copy by addressing their immediate wants, aspirations, or surface-level goals. Speak directly to what excites or motivates them.
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Build Trust by Acknowledging Their Pain: Transition to showing you understand their challenges or obstacles. This creates a bridge between their wants and the deeper needs they may not yet recognize.
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Deliver the Real Solution: Conclude by presenting what they truly need to achieve their goals. Position your product or service as the indispensable answer that satisfies both their wants and needs.
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Use Storytelling to Seamlessly Transition: Share examples or narratives where others started with similar desires and ended up finding unexpected, yet essential, solutions.
Remember: People may buy based on what they want, but lasting loyalty comes from fulfilling their deeper needs. Align both to win their trust and their business.
| | Newsletter Transparency:
Here are my newsletter stats from last week:
- Recipients: 83,570
- Subject Line: The 19 Commandments of Email Marketing
- Preview Text: Proven lessons from generating over $200M in email revenue for clients
- Open Rate: 44.52%
- CTR: 1.38%
| | Have a great week and make sure to send some emails! - Chase P.S. As a reminder, I'm switching my newsletter from Klaviyo to Omnisend. If you own, run, or work for an ecommerce brand, you should join me in switching to Omnisend too. | | No longer want to receive these emails? Unsubscribe.
Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | |
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