an email campaign idea, copywriting resources, email marketing tips, and more ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Yes, the rumors are true: I'm moving my newsletter from Klaviyo to Omnisend. | | Happy Thursday! Here's what I'm seeing regarding email marketing and copywriting this week. This edition is full of tips and resources. So without further ado, let's dive in: | | Email Campaign Idea - The Free With Purchase Email: | |
Purpose/Context of Email:
You probably sometimes tell yourself, "if only people knew how good my product was, they'd be buying it like twice a month..." This is your time to shine. Campaigns that encourage your audience to buy something in order to get free stuff are a win-win. They get free stuff, and you get to convert them to paying customers if your product is good enough. Check this out. Example 1 is from Estee Lauder. They're a legacy brand (been around forever), but that doesn't mean they don't have to continue winning new customers over. This space has never been more competitive, so they gotta really turn it on. By offering a free lip set valued at $57 when you spend $75, it's almost like a massive discount. It's phrased in a way that makes the value an absolute no-brainer to your audience. Example 2 is from Liquid Death. Unlike Estee Lauder, they actually do have to continue to win people over. They're still a "startup", and they have the potential for world domination if they continue doing what they're doing here. In order to get MORE people drinking their carbonated water, they give it away for free. The reason this offer is solid is because most people haven't figured out great carbonated water is. Most people drink still water, but when they suddenly love carbonated water, they'll be buying it from Liquid Death.
Segment:
- Your Engaged Subscriber Segment
Subject Line Ideas:
- Want a free X?
- Buy X, get a free Y
- We want you to have this for free.
Preview Text Ideas:
- No strings attached.
- Here's how...
- All you have to do is...
| | Partner of the Week:
I've spent years driving hundreds of millions in revenue through email, so I take finding the right email platform seriously. When you're relying on a channel like email to fuel growth, reliability is everything. I've tried my share of ESPs—spent years on Klaviyo because they were the only real player, and Sendlane was a startup I genuinely admired for its innovation, even if it came a little early for what I needed. But when challenges came up, I didn't jump back to Klaviyo. I wanted a platform that aligned with my priorities—and one that matched the vision I see for email marketing. The reality is, it's hard to find something that just... works and works well. For so many eCom brands, it comes down to the big three:
Reliability. Support. Price.
And finding that trifecta? Not easy. (Was this Black Friday rough for anyone else?) However, Omnisend delivers on this trifecta. So, I'm calling it right now: In 2025 and beyond we're going to see a massive migration of ecom brands to Omnisend. I'm migrating my newsletter there. Clients are looking to make the switch. And I have some friends already on Omnisend. Now, it's your turn to switch to Omnisend (they make it very easy to move everything over). | | Email Marketing Resource #1 of the Week:
3 Core Email Flows we use to Generate Revenue & Engagement for our Clients Email Lists: | | Email Marketing Resource #2 of the Week:
5 Email Marketing Tips For Promoting Webinars: | | New Podcast Episode ALERT: | From Shopify's impressive $5 billion sales performance... ... to innovative discount strategies and founder-led marketing... | | Email Marketing Resource #3 of the Week: | Here are 6 Ways to Make Your Email Marketing More Effective: | | Copywriting Tip of the Week: |
The best copy doesn't sell the dream—it makes it feel attainable.
How to Apply This: -
Break Down the Journey: Show your audience the step-by-step process to achieve the dream. Make it feel realistic and within reach.
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Use Relatable Language: Speak in terms your audience understands. Avoid jargon or overpromising—focus on clarity and simplicity.
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Include Real-Life Examples: Share stories, testimonials, or case studies that highlight people like them who've achieved the outcome using your product or service.
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Show Immediate Wins: Highlight small, achievable results they can experience right away. Build trust by delivering quick victories.
Remember: The most persuasive copy makes people believe, "I can do this." The closer the dream feels, the more likely they are to act.
| | I hope you enjoyed this edition. Hit reply and let me know! - Chase P.S. Yes, the rumors are true: I'm moving my newsletter from Klaviyo to Omnisend.
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Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | |
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