Proven lessons from generating over $200M in email revenue for clients ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
ICYMI: I'm switching my newsletter from Klaviyo to Omnisend. If you own, run, or work for an ecommerce brand, you should join me in switching to Omnisend too. | | Happy Monday!
Today's Must Read Content Piece:
The 19 Commandments of Email Marketing: Proven lessons from generating over $200M in email revenue for clients 👇 1) Respect Your Subscribers: Your audience joined for value, not spam. Before pressing send, ask: "Does this email help them solve a problem, learn something new, or feel valued?" If not, rewrite it. 2) Test Everything, Always Your email success is built on data, not guesses. A/B test subject lines and pick the top performer. Experiment with sending times by splitting your list into two groups and monitoring open rates. | | Marketing Resource of the Week: | | 6 Marketing Lessons from Ryan Reynolds: | | Last week I shared that I'm switching my newsletter from Klaviyo to Omnisend. I had WAY MORE people reach out 1-1 about this than I expected. Across the convos I had in the DMs, I compiled an Omnisend pros and cons list. Here it is: PROS - AMAZING pricing while not skimping on any necessary and core features (except 1, check the cons list)
- Best-in-class email builder (one of the best I've ever used)
- Incredible customer support (I've been blown away by the lengths their team has gone to for me)
- Tons of 3rd party integrations (I was shocked by how many they have)
- They genuinely care about the success of their customers (this is huge for me)
CONS - Their reporting isn't quite as robust as other platforms (however, they've been in beta with their updated reporting platform and it's really solid)
I just got word that as of today their new reporting is live on every customer dashboard as a separate tab. To avoid confusion or panic the old reporting is still there too for another 30 days. I really believe Omnisend is giving Klaviyo a run for their money. Omnisend has 125,000+ customers and is growing like crazy.
And I couldn't be more excited to be partnered with them.
Learn more about Omnisend here.
| | Email Marketing Resource of the Week: | | 4 Email Marketing Strategies to Increase Your Sales: | | Copywriting Resource of the Week: | |
Here are the components of successful direct response writing:
| | Copywriting Tip of the Week: | |
Write like you're solving a problem, not pitching a product.
How to Apply This:
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Focus on the Customer's Pain Point: Start by addressing the specific challenge or frustration your audience is facing. Show them you understand their situation.
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Highlight the Transformation, Not the Features: Speak to the end result your product or service will deliver. People don't buy products—they buy better versions of themselves.
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Use Customer-Centric Language: Avoid "we" or "our" language. Instead, frame your messaging around "you" and "your" to make it personal and relatable.
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Back It Up with Proof: Add testimonials, case studies, or data that demonstrate how your solution has worked for others with similar problems.
Remember: Great copy doesn't feel like a pitch—it feels like an answer to a question your audience has been asking.
| | Newsletter Transparency:
Here are my newsletter stats from last week:
- Recipients: 84,065
- Subject Line: The Anatomy of a Profitable Email
- Preview Text: 8-step framework you can use to write emails that convert
- Open Rate: 45.44%
- CTR: 1.43%
| | Have a great week and make sure to send some emails! - Chase P.S. I'm switching my newsletter from Klaviyo to Omnisend. If you own, run, or work for an ecommerce brand, you should join me in switching to Omnisend too. | | No longer want to receive these emails? Unsubscribe.
Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | |
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