(Steal my playbook) ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
If you're ready to master retention marketing and turn email & SMS into serious revenue, this is the course for you.
To celebrate launch week, we're giving you $200 off the course. Use the code CHASEVIP at checkout. | | Happy Monday!
Today's Must Read Content Piece:
I scaled an email list from 0 to 500k subscribers in 10 months without using paid ads. (Steal my playbook) | | Copywriting Resource #1 of the Week: | | Copywriters:
Do you know ALL of this?
| | 🚨 It's Official: eCom Email Certified is LIVE! 🚨
If you're ready to master retention marketing and start driving real revenue, this is the course you've been waiting for. And because you're here early, we've got something special just for you…
🎉 Snag $200 Off! 🎉
To celebrate launch week, we're giving you $200 off the course with code CHASEVIP
And don't wait, this deal disappears soon!
🔑 What You'll Unlock in 25+ Hours of Expert Training:
✅ Retention marketing foundations (because strategy > spam)✅ Advanced deliverability techniques (land in inboxes, not spam folders)✅ Copy & design secrets that actually convert✅ Automation & behavior triggers to scale effortlessly✅ Analytics, AI, and everything in between
🔥The doors are open. Are you in? Get $200 off with code CHASEVIP
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| | Copywriting Resource #2 of the Week: | | Copywriting Rules/Laws + Frameworks We Use For Writing Effective Ads | | Marketing Resource of the Week: | |
10 Reasons Why People Buy Anything + 5 Marketing Rules
| | Copywriting Tip of the Week: | |
Copywriting Made Simple: Great copy follows a clear structure that leads customers toward a purchase.
How to Apply This for Your Company:
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Start with the "Who" (Target Customer): Speak directly to your ideal buyer so they instantly feel your product is for them. - Example: "For busy parents who want healthy meals without the prep…"
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Mention the "What" (Pain Point): Address the problem they're struggling with to create an emotional connection. - Example: "Tired of spending hours cooking only to end up with picky eaters refusing their food?"
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Connect to the "Why" (Benefit): Show them how their life improves with your product. - Example: "With our pre-seasoned, ready-to-cook meals, you can have a delicious dinner on the table in 10 minutes."
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Introduce the "How" (Your Product): Explain how your product solves their problem better than anything else. - Example: "Made from organic ingredients, our meals are designed to be quick, nutritious, and kid-approved."
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Provide the "Where" (Call to Action): Make it clear what they should do next. - Example: "Order now and get your first box delivered this week!"
Remember: Simple, not easy—effective copy follows this structure to guide customers from curiosity to conversion. Stick to it, and your sales will follow.
| | Newsletter Transparency:
Here are my newsletter stats from last week:
- Recipients: 87,990
- Subject Line: 9 Profitable Copywriting Lessons
- Preview Text: From a $200M+ Email Copywriter
- Open Rate: 46.43%
- CTR: 1.55%
| | Have a great week and make sure to send some emails! - Chase P.S. Our new email course and certification program is officially LIVE! If you're ready to master retention marketing and turn email & SMS into serious revenue, this is the course for you. To celebrate launch week, we're giving you $200 off the course. Use the code CHASEVIP at checkout. | | No longer want to receive these emails? Unsubscribe.
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