| Chase and Jimmy here 👋 — and we've got a packed issue for you today, plus a BIG announcement! | First up: we're tearing down Bubble's latest product launch email to see what's working, what's not, and how you can apply these takeaways to your own campaigns. From killer branding to missed opportunities, we're breaking it all down. | And the big news? 🎉 eCom Email Certified is officially LIVE! If you're ready to master retention marketing and turn email & SMS into serious revenue, this is the course for you. | Let's get into it. 🔥 |
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To celebrate launch week, we're giving you $200 off the course with code LAUNCHSPECIAL | And don't wait, this deal disappears soon! | 🔑 What You'll Unlock in 25+ Hours of Expert Training:
✅ Retention marketing foundations (because strategy > spam)
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✅ Analytics, AI, and everything in between | We built this to be the ultimate retention marketing course—practical, no fluff, and designed to get results. | 🔥 The doors are open. Are you in? Get $200 off with code LAUNCHSPECIAL! 🔥 | |
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| | 🔎 Inbox Autopsy : Bubble Skincare's Lip Balm Launch | Bubble's product launch emails are always packed with personality, and this one for their TELL ALL Juicy Secret Berry Lip Balm is no exception. | But how well does it actually sell the product? Let's break it down, section by section, and see what's working (and where a few tweaks could take it to the next level!) | Header Block | | What We Love | ✔ Strong branding. The bold colors, playful fonts, and fun graphics align perfectly with Bubble's brand identity in the best way. | ✔ Attractive CTA. "Shop Lip Balm + Keychain $9" tells you exactly what you'll get and for how much. No surprises, just an easy decision. | ✔ Product-first approach. The star of the show (the balm!) is front and center with the product image + name above the fold. | What We'd Do Differently / What We'd Tweak | ❌ Streamline the copy. There's a lot of text in the hero area (banner, headline, subhead, "new!", speech bubble, etc.). Simplifying the copy can make the header feel cleaner and more impactful. | ❌ Improve visual hierarchy. The elements are too similar in size, making it hard to know where to look first. A stronger contrast in font sizes and a more structured layout would create a better flow. | ❌ Make it more mobile-friendly. Large, fancy fonts, graphics and those fun little speech bubbles might feel crowded on smaller screens. A simpler design could improve readability. | 🔍 TL;DR: The header is high-energy and super on-brand, but a little tidying up – especially in copy and layout – could make it even more powerful. | | | Body Block | What We Love | ✔ Quick-hit benefits. The little speech bubbles do a great job of highlighting the balm's key perks at a glance. | ✔ Clever upselling offer. Customizable charms? Genius. Makes the balm feel like a cute little accessory, not just a product. | ✔ Social proof baked-in. "99% agreed lips feel smooth" is a solid trust booster. Who doesn't love a stat like that? Being transparent about their testing further adds credibility. | ✔ Omnichannel presence. Mentioning Ulta means subscribers can choose between online or in-store shopping. Love a flexible buying experience! | ✔ Important info at the end. Contact details, Klarna, international shipping – it's all neatly organized so readers don't have to go searching for the fine print. | What We'd Do Differently / What We'd Tweak | ❌ Better photography. The product-in-action image doesn't showcase the keychain (a big selling point!). Also, the charms image is zoomed out and lacks contrast, making the accessories harder to see. | ❌ Drop a CTA after the benefits. There's a natural pause after the model's photo – and a missed opportunity. Adding a "Shop Now" button could keep readers moving. | ❌ Link to reviews. The social proof is great, but why stop at two stats? Linking to a review page would let curious shoppers see more feedback from actual customers before buying. | ❌ Clearer feedback request CTA. "Spill the tea" is cute, but not everyone will immediately get that it means "leave a review." A little extra clarity wouldn't hurt. | ❌ Test a cleaner design. A/B test a more minimal layout to see if a simpler, sleeker version converts better. | 🔍 TL;DR: The body does a lot right: strong benefits, a smart upsell, and built-in trust. But sharper images and a few strategic CTAs could really level it up. | | | | Footer Block | What We Love | ✔ Clean and minimal. The footer is simple and clutter-free with just the essentials. No unnecessary distractions or fine print hidden in there. | ✔ Social buttons. Links to TikTok, Instagram, and YouTube give subscribers an easy way to stay engaged with Bubble beyond this email. | ✔ Clear unsubscribe link. Making it easy for subscribers to opt out shows respect for their inbox space and ensures a frustration-free experience. | What We'd Do Differently / What We'd Tweak | ❌ Add a logo. A small Bubble logo would reinforce the brand identity and make the footer feel more complete and professional. | ❌ Highlight "vegan & cruelty-free" higher up. This is a key selling point for conscious consumers. Why wait until the very bottom to mention it? | 🔍 TL;DR: The footer is clean and functional, but there's definitely some opportunity for making it feel more thoughtful and on-brand (i.e. by adding a logo). | | Final Thoughts: What Email Marketers Can Learn | Bubble's TELL ALL product launch email is colorful, fun, and on-brand. A few small tweaks like cleaner copy, better CTAs, and sharper images could make it even more effective. | 3 Quick Wins to Steal for Your Next Launch Email: | ✅ Simplify your hero section so your most important message stands out.
✅ Use high-contrast, engaging images that showcase your product in the best way.
✅ Drop CTAs where they make sense naturally, not just at the top and bottom. | Hope this teardown gave you some fresh inspo!
P.S. You can take a peek at the full email right here. |
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| | 👀 Industry Intel: 5 Social Media Updates You Need to Know | 🔹 Instagram expands Reels to 3 minutes
Longer videos = more storytelling power! Instagram's Adam Mosseri says the move is designed to help users share deeper, more engaging content. | 🔹 TikTok search gets a makeover
Preview thumbnails will now appear in suggested searches, making it easier to find relevant content. Plus, the "others searched for" results will be displayed in a new column format. | 🔹 LinkedIn rolls out AI job tools
"Job Match" shows users how to strengthen their applications, while the "Recruitment AI Agent" is part of LinkedIn's broader push to integrate AI-driven job search assistants. | 🔹 Meta clarifies Community Notes policies
These fact-checking notes won't appear in paid ads, but it's still unclear whether they'll show up in sponsored influencer content. | 🔹 Instagram will now show your friends the Reels you like
A new section in the Reels tab will highlight the videos you've engaged with, reinforcing Instagram's push toward social discovery through shared content. | Stay ahead of the game—these updates are shaping how we engage with content! 🚀 |
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| | 👨💻 The Hiring Vault | New This Week: | Director of Retention Marketing - Remote: Darkroom Email Marketing Manager - New York, NY: ByHeart Retention Marketing Manager - Somerville,MA: Puma Group Senior Analyst, Email Marketing - San Francisco,CA: Williams Sonoma Director of eCommerce - San Diego, CA: Tipsy Elves Sr. eCommerce Manager - Los Angeles, CA: CALPAK Director, US Marketing - Seattle, WA: Stanley eCommerce Marketing Manager - Frisco, TX: Lilly Lashes eCommerce Marketing Manager - New York, NY: Olaplex
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| | That's a wrap for today! | Appreciate you hanging with Chase and me—hope you found something you can put to work ASAP. If you did, don't keep it to yourself! Send ecomemailmarketer.com to your favorite DTC marketer and get them in on the action. | New week, new strategies—let's make it count. Catch you next time! 🚀 | 🤘 Jimmy Kim |
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