| Hey there and Happy Monday! 👋 | Abandoned carts—every eCommerce brand's worst frenemy... but with the right email, you can turn that "meh, maybe later" into "shut up and take my money!" | This week, we're tearing into Surreal's abandoned cart email—and trust us, it's as bold and cheeky as the cereal itself. But does all that personality actually get shoppers to hit buy? | We'll break down the good stuff (witty copy, eye-popping design), where it misses the mark (seriously, no personalization?!), and three quick fixes that could crank those conversions up to 11. | Let's dig in. But first, a few curated goodies to kickstart your week. |
|
| | 🔥 Get Ready to Experience True 1:1 Personalization—Without Needing a Massive Tech Team. | | Nacelle's AI-Powered Product Recommendations are about to launch, and you can get early access before anyone else! | Here's what makes this a breakthrough for eCommerce: | Smart personalization that adapts as customers browse Smart product matching based on actual customer behavior Dynamic landing pages tailored to multiple audiences for personalized, engaging experiences across channels. Deep product understanding—style, materials, and context included
| 🔥 EARLY ACCESS PERKS (LIMITED TIME ONLY!) | ✅ 30-day free trial—see the impact before committing | ✅ 1:1 implementation support—get up and running with ease | ✅ Exclusive access to the Nacelle Innovation Group | Bonus: Current Nostro/Rebuy users get 50% off! | 👉 Be the first to unlock next-level personalization. Claim your early access now! | |
|
| | 🎓 Get $200 Off The Ultimate Email & SMS Course for eCommerce Marketers | | Why settle for "good enough" when your emails could be driving serious revenue? Join eCom Email Certified and learn from industry pros Chase Dimond and Jimmy Kim (that's us!) —plus, connect with a community of eCommerce marketers who get it. | Here's what you'll get: | ✅ Access to 25+ hours of email and SMS marketing courses | ✅ Proven strategies to boost open rates, engagement, and conversions | ✅ Step-by-step guidance on segmentation, automation, and design | ✅ Real-world examples and templates you can apply instantly | ✅ Access to a network of like-minded eCommerce pros in a private Slack community | Save $200 with code LAUNCHSPECIAL—don't miss out! | 👉 Sign up today and start turning your emails into revenue machines. | |
|
| | 🔎 Email Teardown: Surreal's Abandoned Cart Email | Surreal's abandoned cart email is just as bold and quirky as the brand itself. From eye-catching fonts and colors to witty one-liners, it brings plenty of personality to the inbox. | But fun alone doesn't bring carts back – conversion does. Does this email have the right mix of charm, clarity, and persuasion to win over shoppers? Let's break it down. | | Header Block | What We Love | ✔ Surreal everywhere. The branding is loud and clear – from the logo to the playful fonts, bold colors, and photography. You know this is a Surreal email. | ✔ Creative, clever copy. "Grab breakfast by the bowls" is catchy, and the subheading nicely balances humor with benefits: high protein, low carb, zero sugar. It's fun and persuasive. | ✔ Cheeky CTA. "FEED ME" is witty, high-contrast, and right in the center – impossible to miss! A fun, well-designed CTA can make a huge difference in click-through rates. | ✔ Product variety at a glance. The cereal boxes aren't just eye candy, they also showcase different flavors and nudge shoppers to explore their options. | What We'd Do Differently | ❌ Less text, more breathing room. The copy is fun, but it feels a little dense. Shortening the text or breaking it into two smaller paragraphs would make it easier to skim. | ❌ Add a personal touch. This is an abandoned cart email, yet there's no personalization – no first name, no mention of what they left behind. Even a simple "Hey [Name], your cereal is waiting!" could make it feel more tailored. | ❌ Show the actual cereal. The boxes are great, but where's the food? A close-up of the cereal in a bowl would reinforce the "breakfast bowl" idea and make the product look even more crave-worthy. | 🔍 TL;DR: The branding and copy are A+, but some tweaks – like a little less text, a little more personalization, and a sneak peek at the actual food – could make this header even stronger. | | | Body Block | What We Love | ✔ Spotlight on the product. A big, high-quality image of the exact product they left behind (Candy Kittens cereal) helps shoppers remember what caught their eye. | ✔ Smart comparison chart. "0g sugar vs. 5.1g" and "14g protein vs. 1.9g" make it painfully obvious why Surreal wins. Quick, visual proof can be a major conversion booster. | ✔ Fun, on-brand copy. The humor and personality stay strong here, reinforcing what makes Surreal different from other cereal brands. | ✔ Clean, organized design. Good contrasting colors, clear sections, and lots of white space make this email easy to digest (pun intended). | What We'd Do Differently | ❌ Give the product context. The Candy Kittens cereal box is just there without explanation. A simple "Here's what you liked!" or "You have great taste" could provide a seamless transition. | ❌ Add a CTA next to the product. There's no "Add to Cart" or "Buy Now" button near Candy Kittens, just the price. Readers might scroll past without realizing they can buy it right there. A well-placed CTA would fix that. | ❌ Give shoppers a reason to return. Some kind of social proof like a glowing review or a five-star rating could turn hesitation into action. You can also create a little FOMO with a line like "Only a few left!" to motivate customers to buy. | ❌ Talk more about the flavors. There's really not much info about Surreal's products in this email. What makes these cereals special? What do they taste like? A few words about flavor variety could make them more tempting. | 🔍 TL;DR: The body is clean and the product spotlight is great, but it could definitely benefit from more context, an extra CTA, and a stronger reason for shoppers to come back and buy. | | | Footer Block | What We Love | ✔ Short, sweet and on-brand. The logo, colors, and copy all reinforce Surreal's identity. Plus, everything is neatly centered, with only the essentials. No unnecessary fluff. | ✔ Easy ways to stay connected. Social media icons and a website link give shoppers more ways to engage beyond this email. | ✔ Straightforward unsubscribe. A simple, friendly opt-out message keeps it casual while respecting inbox preferences. | What We'd Do Differently | ❌ Link to more resources. A blog, FAQs, shipping details, or even a "Shop All Cereals" link could keep shoppers engaged, even if they don't want to buy the abandoned product. Right now, it's a missed opportunity. | ❌ Insert trust signals. A small "Secure checkout" badge, free shipping info, or even something about a hassle-free returns process could reduce any lingering doubts. These work especially well in abandoned cart emails. | 🔍 TL;DR: The footer is clean and on-brand, but adding helpful links and trust signals could be the final push that gets more carts across the finish line. | | | Final Thoughts: What Email Marketers Can Learn | Surreal's abandoned cart email is full of energy, personality, and strong branding. But with a few tweaks – like adding personalization, more product details, and a stronger CTA near the abandoned item – it could convert even more shoppers. | 3 Quick Wins to Steal for Your Next Abandoned Cart Email | ✅ Make it personal. Address the reader by name, mention their abandoned item, and make it feel like a 1-on-1 nudge. Personalized emails convert 30% higher than generic ones! | ✅ Add urgency or social proof. A small "Selling fast!" label or a customer review could help skeptical shoppers take the leap. | ✅ Sprinkle in more CTAs. If the goal is to recover the cart, there should be multiple points to click back – not just one at the very bottom. | Hope this teardown gave you some ideas to improve your abandoned cart emails! |
|
| | 👀 Industry intel: AI is Reshaping Fashion— Here's What You Need to Know | Fashion and tech are officially besties, and AI is leading the charge. From predicting trends to personalizing shopping experiences, here's how AI is shaking up the fashion world: | ✅ Trend Forecasting – Predicting the Next Big Thing | Fashion brands are using AI to spot trends before they go viral. By analyzing social media, runway shows, and even search data, AI helps brands design what consumers want—before they know they want it. | Why it matters: Staying ahead of trends means fewer unsold items and faster fashion cycles. For marketers, it's a chance to deliver exactly what customers crave. | ✅ Personalized Shopping – Custom Vibes Only | AI is powering hyper-personalized shopping experiences. From recommending products to curating entire outfits, brands are using AI to tailor the shopping journey for each customer. | Why it matters: Personalization drives sales. When shoppers feel understood, they're more likely to hit "buy." | ✅ Virtual Try-Ons – No Dressing Room, No Problem | Say goodbye to awkward fitting rooms! AI-driven virtual try-ons let customers see how clothes look on them—without ever stepping foot in a store. | Why it matters: This tech reduces returns, boosts confidence in online purchases, and makes shopping more fun and interactive. | 🔥 AI Tools to Watch | Cala: Fashion supply chain interface with generative AI for rapid design sketches. AiDA: Generates fashion templates in seconds, accelerating the design process. DALL-E 2, Midjourney, Stable Diffusion: Turn text into stunning design visuals. Runway: Creates dynamic fashion videos without extensive resources. ChatGPT: Assists with product descriptions, marketing copy, and more.
| The Bottom Line? | AI is transforming fashion from the ground up—faster trends, personalized shopping, and fewer returns. For eCommerce pros, tapping into these innovations isn't just smart—it's essential. | Stay stylish, stay savvy! |
|
| | 👨💻 The Hiring Vault | Director of Retention Marketing - Cerritos, CA: Revolve Director of CRM & Retention - Remote: Primal Harvest Email Marketing Specialist | Klaviyo Flow Expert - Scottsdale, AZ: WMP Eyewear Senior Manager, Retention - El Segundo, CA: Liquid I.V. Retention Marketing Manager - Remote: RTIC Outdoors Director, Customer Relationship Marketing - Remote: IPSY Director of Engagement Marketing - South Jordan, UT: Cricut
|
|
| | That's a wrap for today! | Appreciate you hanging with Chase and me—hope you found something you can put to work ASAP. If you did, don't keep it to yourself! Send ecomemailmarketer.com to your favorite DTC marketer and get them in on the action. | New week, new strategies—let's make it count. Catch you next time! 🚀 | 🤘 Jimmy Kim |
|
| |
|
No comments:
Post a Comment