To make more $$$
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March 4, 2025 | 10 AM PT / 1 PM ET – Join industry experts that work with goop, Curology, Good American, and more for a live conversation on how to unlock incremental revenue from your owned channels.
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Happy Monday!
Today's Must Read Content Piece:
My agency generated over $200M+ exclusively via email.
To make more $$$ for your clients (and yourself), here are 5 principles of human nature that every copywriter must know.
(#2 is a game-changer) |
Copywriting Resource #1 of the Week: |
7 Super Important Storytelling Techniques:
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Partner of the Week:
Industry experts behind email/sms marketing for top brands like goop, Curology, Good American are pulling back the curtain on how they use personalization, segmentation, and (good) data to maximize ROI.
Join this live, insider conversation—no slides, no fluff—just real-world strategies you can apply to your email & SMS programs right away.
📅 March 4, 2025 | 10 AM PT / 1 PM ET
What you'll take away:
✅ Optimize owned channels—what brands often overlook and how data fuels smarter decisions
✅ Emerging trends—personalization & segmentation email/sms strategies working right now
✅ Live Q&A—ask the experts in real-time
Register for free right now so you don't forget about this awesome virtual event.
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Copywriting Resource #2 of the Week:
My 7-Step Checklist to Writing High-Converting Copy: |
Email Marketing Resource of the Week:
Are You Making 1 or More of These 4 Email Marketing Mistakes? |
Copywriting Tip of the Week:
The easiest way to improve your copy? Make it shorter.
How to Apply This for Your Brand:
Cut the Fluff: Every word should serve a purpose. If it doesn't add value, remove it.
- Example: Instead of: "Our innovative, high-quality water bottle is designed to keep your drinks cold for up to 24 hours."
- Use: "Ice-cold drinks. 24-hour insulation. No leaks."
Keep Sentences Short & Punchy: Long-winded copy loses attention. Shorter sentences keep readers engaged.
- Example: Instead of: "This all-natural moisturizer deeply hydrates your skin, leaving it soft, smooth, and refreshed."
- Use: "Deep hydration. Soft skin. Naturally powerful."
Avoid Redundancy: Say it once, say it clearly, and move on.
- Example: Instead of: "This hoodie is super comfortable and incredibly soft."
- Use: "Unbelievably soft. Comfort you'll live in."
Make Every Word Work: Rewrite until your message is as clear and compelling as possible.
Remember: In a world of short attention spans, brevity wins. The fewer words it takes to make an impact, the more powerful your copy becomes.
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Newsletter Transparency:
Here are my newsletter stats from last week:
- Recipients: 87,153
- Subject Line: 31 email marketing tips
- Preview Text: that will teach you to make money in less than 5 minutes
- Open Rate: 45.80%
- CTR: 1.20%
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Have a great week and make sure to send some emails!
- Chase
P.S. On March 4th, you can join industry experts that work with goop, Curology, Good American, and more for a live conversation on how to unlock incremental revenue from your owned channels.
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