| Top o' the inbox to ya! 🍀 | This week, we're breaking down Lucky Brand's St. Patrick's Day email—festive, fun, and packed with green. But does it drive conversions or just ride the holiday hype? Let's find out. | Also on deck: TikTok's uncertain future in the U.S. and what it means for digital marketers. If your brand leans on TikTok for growth, keep a close eye on this one. | Plus, if you're hiring or job hunting, don't miss this week's Hiring Vault—new roles and top talent are waiting. | Let's get into it! |
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| | 🍀Monday Breakdown: Lucky Brand's St. Patrick's Day Email | Lucky Brand is giving festive vibes with their themed collection of tees, sweatshirts, and accessories. Their St. Patrick's Day email leans into the holiday with green visuals, fun copy, and a sitewide discount. | But does it do enough to turn scrollers into buyers? Let's break it down. | Header Block | What We Love | ✔ Instant St. Patrick's Day vibes. The visuals and copy instantly set the mood. Shamrock green and "lucky" messaging ties directly into the holiday theme. You see it, you get it. | ✔ Discount front and center. Lucky Brand isn't making you hunt for the deal. The sitewide discount is right at the top, which is exactly where it should be. Even if you don't read the rest of the email (which, let's be honest, some people won't), you know there's a sale happening. | ✔ Clear, targeted CTAs. Instead of a generic "Shop Now" button, they've added separate CTAs for men and women. This personalizes the shopping experience and takes customers straight to the most relevant collection. | What We'd Do Differently | ❌ Write better copy. Graphics for your rotation? That's a little underwhelming. Plus, the text here doesn't highlight the holiday as explicitly as it could. Something like "Lucky Looks for St. Patrick's Day" would instantly tie the sale back to the occasion. | ❌ Add a little urgency. St. Patrick's Day is a blink-and-you-miss-it kind of holiday. A subtle push (like "Limited-time only – ends March 17!") could encourage people to buy now rather than later. | 🔍 TL;DR: The header does a solid job introducing a timely sale and weaving in holiday vibes. A bigger nod to St. Patrick's Day plus a gentle urgency push could turn more browsers into buyers. | | | | Body Block | What We Love | ✔ Mini collection showcase. Tees, sweatshirts, totes, hats – Lucky Brand is helping customers envision the full St. Paddy's Day look. More options = more chances for a bigger cart (i.e. higher average order value). | ✔ Fun, playful copy. "It's Your Lucky Day" is a cute way to keep things light and on-brand. It adds personality without trying too hard. Plus, it matches the theme! Good wordplay. | ✔ Straight-to-buy buttons. The "Shop Now" buttons under each item make it easy to jump straight to the relevant product page, removing friction from the shopping experience. | What We'd Do Differently | ❌ Throw in some social proof. A little "Last year's bestseller is back!" or "5,000+ happy customers" could make a huge difference. People love to buy what other people already love. | ❌ Give us the details. What makes these pieces special? Super-soft cotton? Limited edition prints? True-to-size fit? This is a great place to add some value props and help buyers see why they should pick Lucky Brand's products over others. | ❌ Cut the extra scrolling. The accessories section feels a little disconnected. Grouping everything together into one collection showcase would keep the energy up and prevent drop-off. | 🔍 TL;DR: The body does a great job showcasing the holiday collection in a way that's easy to shop. A little more product hype, some subtle social proof, and a tighter layout would make it even better. | | | Footer Block | What We Love | ✔ In-store shopping reminder. "Come visit us IRL" with a map is a great way to remind people they can check things out in person if they prefer. Smart omnichannel move for a retail brand with physical stores. | ✔ Social media icons. Instagram, TikTok, and other social links are right there, making it easy for shoppers to stay connected outside of email. Even if they don't buy today, they might follow and come back later. | ✔ Easy-to-spot perks. Free shipping, returns, gift cards, and "shop now, pay later" options are neatly laid out. These little details can often make or break a purchase decision. | What We'd Do Differently | ❌ Add some Lucky Brand personality. The black-and-white footer feels like it belongs in a different email. A splash of green or a Lucky Brand logo would help tie everything together. | ❌ Tidy up the layout. There's a lot packed in here. A two-column format or better spacing could make it easier to scan without feeling overwhelming. | 🔍 TL;DR: The footer does its job. It covers both online and in-store shopping while making sure the benefits are easy to find. A little branding and cleaner formatting would make it feel more polished. | | | Final Thoughts: What Email Marketers Can Learn | Lucky Brand's email has all the right pieces – holiday theme, clear discount, and a solid product collection. The shopping experience is smooth, but the messaging plays it too safe. A stronger hook, more details around the products, and a hint of urgency would make it hit harder. | 3 Quick Wins to Steal for Your Next Holiday Email | ✅ Lead with a bold, holiday-driven headline. If it's a themed promo, make sure it feels like one from the get-go. No vague phrases – just high-energy, holiday-ready copy. | ✅ Let your customers do the talking. A little social proof goes a long way. Showing off bestsellers or crowd favorites helps build trust and makes shoppers feel confident they're grabbing something great. | ✅ Keep the layout smooth. Too much scrolling can kill the momentum. Group similar products together and make it easy to browse without endless swipes. | Lucky Brand is close to nailing this one. With a few small tweaks, this email could turn into a true pot of gold! | |
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| | 👀 Industry Intel: TikTok's Uncertain Future in the U.S. Could Shake Up Digital Marketing | TikTok's reign as a social media powerhouse may face some turbulence. Here's what's unfolding: | ✅ Rising Pressure: A Potential U.S. Ban Looms | TikTok's future in the U.S. hangs in the balance as lawmakers ramp up scrutiny. The app, owned by Chinese company ByteDance, has faced increased pressure due to national security concerns. Lawmakers are now pushing for a potential ban, citing fears over data privacy and foreign influence. | 💡 Why it matters: With over 150 million U.S. users, a ban could disrupt the digital marketing landscape. Marketers rely heavily on TikTok for influencer partnerships, organic growth, and targeted advertising. | ✅ Potential Buyers Eyeing the Prize | As a possible ban nears, multiple U.S. tech giants have shown interest in acquiring TikTok to keep its operations intact. Companies like Oracle and Walmart are reportedly in the mix, eyeing the app's vast user base and massive engagement. | 💡 Why it matters: An acquisition could mean major changes for marketers using TikTok as a key platform. A change in ownership could impact ad strategies, user behavior, and even platform policies. | ✅ The Ripple Effect on Influencers & Brands | For brands heavily invested in TikTok, the uncertainty creates a tense environment. Influencers, who have built careers on the platform, are also watching closely. The platform's role in eCommerce, marketing campaigns, and brand-building could shift dramatically if TikTok's operations are restricted or restructured. | 💡 Why it matters: Marketers may need to adapt quickly to a potential new environment or explore alternative platforms to reach Gen Z audiences. | ✅ What's Next for TikTok? | With U.S. politicians divided on how to handle TikTok, its future remains uncertain. However, the app's massive growth and influence across industries ensure it'll remain a focal point in digital marketing for the foreseeable future. | 💡 Bottom Line: Stay tuned—TikTok's potential shift could either create new opportunities or pose challenges for digital marketers, depending on how the story unfolds. |
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| | 👨💻 The Hiring Vault | V1 Community Marketing Manager - Carlsbad, CA: Vuori Digital Marketing Specialist - New York, NY: Bonobos Email & App Marketing Associate, Shopbop Marketing & Content - New York, NY: Shopbop Director, Global Merchandise - Ecommerce - Broomfield, CO: Crocs, Inc. Digital Merchant - New York, NY: Ring Concierge eCommerce Strategy Lead - Framingham, MA: Bose Corporation Integrated Marketing Manager - Santa Monica, CA: GoodRx Community and Influencer Manager - Miami, FL: Wild Fork Manager, Brand & Commercial Strategy - San Francisco, CA: Levi Strauss & Co.
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| | That's a wrap for today! | Appreciate you hanging with Chase and me—hope you found something you can put to work ASAP. If you did, don't keep it to yourself! Send ecomemailmarketer.com to your favorite DTC marketer and get them in on the action. | New week, new strategies—let's make it count. Catch you next time! 🚀 | 🤘 Jimmy Kim |
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