Join 350+ eCommerce marketers in our new community—Claim our intro offer $1 for 90 days. Learn more. | | Hey it's Chase and Jimmy here! | Sunshine in a can? EBOOST's email says yes. | Their Orange Mango SUPER FUEL promises clean energy and citrusy vibes—and their email brings the heat to match. | Vibrant visuals, punchy headlines, and CTAs that don't play around. | But does the whole email actually live up to the "super" in SUPER FUEL? | We broke it down, section by section—and found a few quick wins any marketer can steal. | Plus, scroll on for this week's latest retention marketing opportunities in the Hiring Vault, and our Industry Intel to keep you in the know on the biggest tech updates. | 👇 Let's get into it. |
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| | 📨 EBOOST's Promotional Email: Punchy, Polished, and Almost There | EBOOST is here to deliver sunshine in a can (literally!). This email highlights their Orange Mango SUPER FUEL, promising clean energy, tropical vibes, and a citrusy kick to your day. | But does the email bring the same boost as the drink? Or could it use a little fuel of its own? Let's break it down. | Header Block | What We Love | ✔ Punchy headline with a vibe. "SUNSHINE IN EVERY SIP" isn't just fun to read, it paints a feeling. You know this is going to be fruity, energizing, and fresh! | ✔ Vibrant, on-brand visuals. That drink splash is chef's kiss. Paired with juicy oranges and tropical colors, the hero image immediately grabs attention and makes you thirsty. | ✔ Perfectly done CTA. "SHOP NOW" is right there in the hero – no scrolling needed. Plus, it's action-oriented, urgent, and bold with high-contrast colors. Great combination! | What We'd Do Differently | ❌ Personalize the experience. If you have first-name data, a subtle personal touch like "Hey [Name], get your daily boost!" can grab attention. Just don't overdo it – it should feel natural, not forced. | ❌ Give the free shipping offer more punch. "FREE Shipping On Orders $50+" is easy to gloss over in the small yellow bar at the top. A bigger or more styled callout could make it feel like a real perk (e.g. a badge or text overlay on the hero image). | ❌ Add a countdown timer. If there's a promotional window, pop in a dynamic countdown in the header for that "better act fast" vibe. This can be especially effective if you're running a flash sale or launching a brand-new flavor. | 🔍 TL;DR: The header nails the vibe: bold visuals, a feel-good headline, and a high-impact CTA. To take it even further, personalize the intro, spotlight the free shipping perk more clearly, and throw in a countdown timer to dial up the urgency. | | | Body Block | What We Love | ✔ Benefits that boost confidence. You get the lowdown on what makes the orange mango drink so great: plant-based caffeine, vitamins, electrolytes etc. You know exactly what you're getting and why it's worth cracking open a can. | ✔ Strong product imagery. A crisp, high-quality shot of the energy drink gives readers a clear visual. You can practically taste the citrusy goodness just by looking at it. | ✔ Social proof baked in. A five-star testimonial + a verified buyer badge is a one-two punch for credibility. These simple details help readers trust the product before they've even tried it. | ✔ Multiple CTAs (in all the right places). Sprinkling "Shop Now" buttons at the end of each subsection is a smart move: whenever curiosity strikes, a link is right there. | What We'd Do Differently | ❌ Experiment with CTA wording. All the buttons say the same thing: "Shop Now." It's fine, but… kinda boring. Try mixing in stuff like "Grab Yours," "Fuel Up," or "Get Boosted" to keep the flow fresh and test what gets the most clicks. | ❌ Pump up the typography. Right now, it's all the same font and size – and it kind of blends together. Add bold headers, colorful backdrops, or playful icons to guide the eye and make key info pop off the screen. | 🔍 TL;DR: The body block is doing a lot right: great visuals, benefits, and trust signals. But with bolder design and varied CTA copy, it could go from good to scroll-stopping. | | | Footer Block | What We Love | ✔ Brand promise in the right place. Non-GMO, gluten-free, no additives – calling it out in the footer keeps the focus on the product up top, while still building trust. It's a quick, no-pressure reminder of what the brand stands for. | ✔ Social links = smart. Pointing readers to Instagram, TikTok and other platforms gives them more ways to interact with your brand. It's effortless for them, and full of engagement potential for you. | ✔ Unsubscribe option is clear. Letting readers opt out with zero friction helps keep your list clean and your deliverability strong. Gold star. | What We'd Do Differently | ❌ Streamline the content. Reward points, referrals, sustainability creds... it's all solid content, just needs more breathing room. Prioritize one or two things, and save the rest for a follow-up or dedicated section. Don't pack everything into the footer. | ❌ Trim the disclaimer fluff. We love transparency, but most of the info in the disclaimer is already mentioned above. Cut it down so the footer doesn't feel like fine print overload. | ❌ Give people more control. Don't make it unsubscribe or nothing. Offer a "Manage Preferences" link so readers can opt into fewer emails or different content. It shows respect for their inbox and helps reduce churn. | 🔍 TL;DR: The footer is on-brand and functional, but it's too busy. Cut (or reorganize) the extras and repeat disclaimers, and let subscribers choose how they hear from you. | | Final Thoughts: What Email Marketers Can Learn | EBOOST's promo email delivers a high-energy experience, just like the drink itself. It's vibrant, benefit-driven, and easy to engage with. Yes, there are a few areas to fine-tune (we're looking at you, footer and repeated CTAs), but the foundation is strong and scroll-worthy. | 3 Quick Wins to Steal for Your Promotional Emails | ✅ Lead with a vibe. Start with a headline that sets the mood, not just the message. Think feeling-first: energetic, refreshing, cozy – whatever fits your brand. | ✅ Place CTAs where curiosity peaks. Don't wait until the end. Add clickable buttons after every major section so your reader never has to scroll back up to take action. | ✅ Layer in trust signals early. Even a short customer review or a star rating builds instant credibility. Make it visual, keep it simple, and let happy buyers speak for you. | EBOOST's email is brilliantly done. With a few smart tweaks, it could convert even more subscribers into loyal fans. |
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| | 📩 Want to be that email marketer? | | The one who knows how to drive revenue, build high-converting flows, and write emails people actually want to open? eCom Email Certified is the go-to course for eCommerce retention marketers ready to master email and SMS—from strategy and design to automation and analytics. | What Sets This Program Apart? | Expert-Led Curriculum: Learn directly from industry veterans Jimmy Kim and Chase Dimond, who have collectively generated over $200 million in email and SMS revenue. Comprehensive Modules: Dive into 25+ hours of content across 175+ modules covering everything from retention marketing fundamentals and deliverability to design, copywriting and step by step playbooks. Hands-On Learning: Apply what you learn immediately with real-world projects and actionable insights. Lifetime Access & Updates: Stay ahead with ongoing resources and updates reflecting the latest industry trends.
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| | 👀 Industry Intel: Big Tech's Moving Fast | From AI shopping agents to Shorts upgrades, the major platforms are shifting gears—and these moves will shape how brands create, promote, and sell. Here's what's new (and why it matters): | | YouTube Shorts gets a creative glow-up | New effects, stickers, and an interactive Q&A feature aim to boost creator engagement. These tools make Shorts more dynamic and creator-friendly, signaling YouTube's aggressive push to capture more short-form market share. | 💡 Why this matters: With stronger creative capabilities and better community tools, YouTube could lure creators—and their audiences—away from TikTok. | TikTok quietly launches 'TikTok for Artists' | A new hub gives musicians access to fan analytics, music trends, and promotional tools. It's designed to help artists manage their presence and drive discovery directly on the platform. | 💡 Why this matters: Music and trends are TikTok's lifeblood—this move formalizes that, opening up new brand collab and UGC campaign opportunities tied to sound. | Amazon debuts an AI shopping agent | Their new assistant will shop third-party stores users—not just Amazon listings. It uses natural language input to find and compare products across the web, not just on Amazon's marketplace. | 💡 Why this matters: Amazon's making a play to become the starting point for all online shopping—which means more competition and more opportunity for visibility outside your usual channels. | Meta launches LLaMA 4 AI models | The next-gen models power everything from image generation to advanced coding and chat. These models outperform previous versions in reasoning, multimodal input, and complex tasks. | 💡 Why this matters: Meta's catching up fast in the AI race. Expect smarter ad tools, better automation, and even more pressure to experiment with generative AI in your workflows. | Google AI now answers questions about images | Users can now ask Google's AI model questions like "What's happening in this image?" The update allows deeper image understanding through Gemini in Google Photos and other products. | 💡 Why this matters: Visual search is leveling up. Brands should start thinking about how product imagery and UGC content can work harder in a search-first, AI-powered landscape. |
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| | 👨💻 The Hiring Vault | Email Marketing Associate - New York, NY: Madewell Email Marketing Lead - Portland, OR: Pendleton Woolen Mills Retention Manager - Los Angeles, CA: Left On Friday Analyst, Ecommerce Marketing - San Francisco, CA: Levi Strauss & Co. Ecommerce Manager - Los Angeles, CA: Elle & Riley Email Marketing Associate - North Reading, MA: BRUNT Workwear Head of Content & Social - Golden, CO: Atlas Pet Company Email & SMS Marketing Specialist - Chino, CA: Oh Beauty Email Marketing Specialist - San Diego, CA: Cymbiotika Email & SMS Marketing Specialist - Los Angeles Metropolitan Area: Olive Tree People Inc.
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| | That's a wrap for today! | Appreciate you hanging with Chase and me—hope you found something you can put to work ASAP. If you did, don't keep it to yourself! Send ecomemailmarketer.com to your favorite DTC marketer and get them in on the action. | New week, new strategies—let's make it count. Catch you next time! 🚀 | 🤘 Jimmy Kim |
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