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Access over 25+ hours of retention marketing modules to become a certified email & SMS marketer. Claim our Spring offer & get certified for $200 off! | NEW Episode Drop! Emotional Marketing in Email & SMS: Tapping Into Psychological Triggers with Sarah Levinger |  | Emotional Marketing in Email & SMS: Tapping Into Psychological Triggers with Sarah Levinger | EP 26 |
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| In this episode of Send It!, Jimmy and Chase sit down with Sarah Levinger, founder of Tether, to unpack how psychology drives performance in email and SMS marketing. | Sarah's known for helping brands decode why people buy—and today she's sharing practical frameworks, emotional triggers, and real-world tactics to make your campaigns hit harder (without crossing the ethical line). Whether you're crafting a subject line or building a full retention strategy, this one's packed with gems. | The new episode just dropped on YouTube, Spotify, and Apple—Go stream it NOW! | Here's what we're diving into:
02:45 Meet Sarah Levinger: The Emotional Marketing Expert
08:33 The Power of Emotional Marketing
14:06 Psychological Frameworks in Marketing
21:36 Testing and Validating Emotional Triggers
23:44 Crafting Effective Subject Lines
26:30 Marketing Trends and Their Evolution
26:54 Ethical Considerations in Marketing
29:22 Leveraging AI for Personalization
31:51 Building a Brand's Emotional DNA
36:57 Actionable Tips for Emotional Marketing
39:04 Long-Term Strategies for Emotional Marketing
41:41 Lightning Round: Insights and Tools | | As always, a special thank you to our friends at Omnisend and Nacelle for making this show possible! | ✌️, | Jimmy and Chase |
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