Access over 25+ hours of retention marketing modules to become a certified email & SMS marketer. Use code: SPRING & get certified for $200 off! | | Hey it's Chase and Jimmy here! | Happy Memorial Day! We hope you're all getting some good R&R with family and friends. | In this morning's edition, we're breaking down Wuffes' educational joint health email—one that guides dog parents with structure, clarity, and trust. It's informative, helpful, and refreshingly patient. But is all that value enough to convert? We're going to find out. | Also in today's edition:
🔂 How to revive disengaged customers
👀 The latest industry intel from YouTube, Threads, and TikTok
👩💻 6 new jobs in the Hiring Vault | Let's get into it 👇 |
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| | 🔂 Win back the ones that got away | | We've all seen the dreaded drop-off: subscribers stop opening, customers stop clicking. But before you give up, you've got one final chance to win them back. Done right, it's one of the highest-rewarding plays in your retention toolkit. | In this guide from Omnisend, you'll get: | • 10 swipeable reactivation email examples (with subject lines + strategies) | • Tips for segmenting based on drop-off behavior | • Automated workflows to re-engage and convert | • The subtle copy tweaks that make people actually come back | Don't just grow your list—revive it. | |
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| | 🐾 Wuffes' Educational Email: Creating a Big Bark in The Inbox | Wuffes puts on its teacher hat in this joint health email, and we love how unapologetically helpful it is. It's not pushing a quick sale. It's guiding dog parents toward better decisions. But does all that info actually move the needle? Let's take a closer look. | Header Block | | What We Love | ✔ Beautifully done hero image. The pup looks happy, the food looks fresh, and the supplements are proudly on display. It's a simple + strong + emotional visual combo. | ✔ Digestible "pillars". Splitting the benefits into four buckets makes complex product science easier to understand, especially for readers skimming on mobile. | ✔ Trust-building CTA. The 90-day money back guarantee baked into the CTA gives hesitant buyers peace of mind. Especially helpful in the pet wellness space, where trust is huge. | What We'd Do Differently | ❌ Trim the (endless) blocks of text. Each pillar delivers great info, but in chunky paragraphs. On mobile, that's a scroll killer. Break them into tighter bites for better readability (e.g. icon + headline + one-liner). | ❌ Revisit the illustrations. The "science-y" diagrams look a little too abstract for the average dog owner. If readers don't instantly recognize what they're looking at, you lose the visual impact. Simpler, benefit-led visuals (e.g. icons) could do the job better. | ❌ Move the CTA above the fold. Right now, the "Shop Joint Products" button is at the bottom of the entire header section. That's too far down. Give readers the option to click earlier (before you lose them). | 🔍 TL;DR: The header has all the right ingredients: great visuals, useful structure, and strong trust signals. But bulky text and low-impact visuals get in the way of easy engagement. | Body Block | | What We Love | ✔ Ingredient spotlight. Most pet parents want to know what they're giving their fluffy friends (and why it matters). These blurbs help build confidence in customers doing their research. | ✔ Smart use of a product grid. The visual layout (photo, "best for", CTA) makes it easy to learn about each product – and buy it. That's ecommerce UX 101, and they nailed it here. | ✔ Tailored secondary CTA. "Shop Joint Chews" as a mid-email button narrows the focus and creates a moment of intent. Not everyone needs the full lineup – this helps them decide faster. | What We'd Do Differently | ❌ Clarify what this section is about. It isn't immediately obvious that all this info is about a single product. That's confusing, especially after the four "pillars" above. A bolder headline or better visual hierarchy would help the reader mentally reset. | ❌ Pick better visuals. Some are recognizable (like mussels), others are... confusing (looking at you, hyaluronic acid). Readers shouldn't have to guess. Either redesign these visuals to clearly represent each ingredient, or switch to iconography with clear labels. | ❌ Edit the top text. There's a lot happening above the grid. If you're not careful, you lose the reader before they even see the product. Trim to a strong headline and 1–2 sentences max. | ❌ Sprinkle social proof. All these benefits are impressive, but pet parents want to hear from other pet parents. A quick quote, a star rating, or a photo of a wagging tail would go a long way. | 🔍 TL;DR: This section builds credibility and makes shopping easy. But it could work harder with better structure, a clearer intro, and a little love from real customers. | Footer Block | | What We Love | ✔ Powerful subscription pitch. It's specific, transparent, and hits all the major selling points. Most importantly: it answers the question "why should I subscribe?" clearly. | ✔ Final CTA at the end. If someone scrolled all the way down, they're likely still considering. The last button gives them a friction-free chance to act, without needing to scroll back up. | ✔ Links to socials + site. If someone isn't ready to buy, encouraging them to follow on social or explore more helps extend the brand journey beyond the inbox. | What We'd Do Differently | ❌ Too much repetition. We get it. 90-day guarantee, save money, happy customers. But those three points are repeated several times. Reuse that real estate for something fresh (like a top review or vet-verified badge). | ❌ Upgrade the social links. Right now, the Facebook and Instagram links are plain text, almost invisible. Using icons instead would not only improve visibility but also make the footer look more polished. | ❌ Add a preference center. What if someone doesn't want to unsubscribe? What if they just want more discount emails? A simple "Manage preferences" link alongside the unsubscribe button would give readers more control (and reduce list churn). | 🔍 TL;DR: The footer finishes strong, with a clear offer and solid links. But a few polish tweaks would make it more modern, helpful, and conversion-ready. | Final Thoughts: What Email Marketers Can Learn | Wuffes shows us that educational emails can absolutely sell, if they're structured to keep the reader engaged. There's so much value here: transparency, helpful content, relevant products. | But the email leans a little too hard into "blog post" mode. With lighter copy, better hierarchy and clearer visuals, though, it can leave a much stronger impact. | 💡 3 Quick Wins to Steal for Your Next Educational Email | ✅ Structure your education. Break down complex info using simple visuals, bold subheads, and short, benefit-first blurbs. | ✅ Let readers act early. Don't wait until the end to add your CTA. Give people the option to click when they're ready, not just when you are. | ✅ Show proof, not just benefits. Real customer reviews, awards, or badges can give even the best-written copy a serious credibility boost. | Save this one for your next educational campaign! |
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| | 💸 You didn't sign up to be your own CFO. | But between banking, capital, and forecasting—you basically are. | You're managing cash flow in spreadsheets, juggling cards for ad spend, and refreshing five dashboards just to stay on top of your money. And your bank? Totally useless. | 📉 Disconnected tools = foggy financials
📉 No forecasting = overspend risk
📉 Idle cash = missed opportunity
Highbeam fixes that. | It's a financial platform built for eCommerce brands—not law firms, not landlords. | You get: | ✅ Yield on idle cash (FDIC-insured)
✅ Transparent capital access when you need it
✅ Smart cards + bill pay with up to 2% back on ad spend
✅ AI-powered forecasting and treasury tools
✅ No account fees, wires, or ACH charges | Less time managing money. More time making it. | → See why brands like Birddogs and Cuts use Highbeam. |
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| | 👀 Industry Intel: YouTube Ads, AI Alive + More | Platforms are getting smarter—and so are the ways to grab attention. From AI-timed YouTube ads to shopable TV spots and animated selfies, here are the biggest updates to your favorite platforms: | YouTube Adds Shopable Product Feeds to TV Ads | YouTube is rolling out interactive product feeds for connected TV ads. Viewers can use their remotes to browse products or scan a QR code to buy from their phones—without interrupting the stream. | 💡 Why this matters: Dual-screen behavior is the norm now. This update helps brands turn lean-back TV time into real-time shopping moments—without friction. | | YouTube Will Serve Ads After "Peak Moments" in Videos | Using Gemini AI, YouTube will start placing ads right after emotionally high moments—think epic reveals, major reactions, or punchlines. | 💡 Why this matters: This shift plays into emotion-based targeting. Viewers are more impressionable right after a dopamine spike—aka, prime time for ad recall and action. | | TikTok Introduces AI-Generated Alt Text and New Accessibility Tools | TikTok just rolled out a new set of accessibility tools, including automatic AI-generated alt text, expanded text size options, and creator warnings for low-contrast content. | 💡 Why this matters: Inclusivity isn't just good practice—it's good marketing. These tools make it easier to reach (and respect) a broader audience, while also improving discoverability through enhanced metadata. | | TikTok AI "Alive" Turns Images Into Motion | TikTok launched "AI Alive," a new feature that transforms still photos into animated video clips with lifelike motion. Think: smiling selfies, blinking portraits, or subtle head tilts—all generated with AI. | 💡 Why this matters: Short-form video content is only getting more dynamic. This tool lowers the bar for motion-based content creation and opens new doors for creators with limited video assets. | | Threads Now Lets Creators Add Up to 5 Links + Track Clicks | Meta's Threads platform now allows creators to add up to five clickable links to their profiles—and track link clicks in-app. | 💡 Why this matters: Threads is quietly growing as a content discovery channel. With built-in link tracking and expanded CTAs, it's becoming a more viable tool for creators and brands to drive traffic off-platform. |
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| | 👨💻 The Hiring Vault | Email & SMS Manager - Costa Mesa, CA: Z SUPPLY Email Marketing, Associate Manager - New York, NY: Warby Parker Email Marketing Manager - United States: Velvet Caviar Email Marketing Specialist - Fort Wayne, IN: Sweetwater Email Marketing Associate - New York, NY: Madewell eCommerce and Digital Marketing Manager - New York City Metropolitan Area: Verb Products
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| | That's a wrap for today! | Appreciate you hanging with Chase and me—hope you found something you can put to work ASAP. If you did, don't keep it to yourself! Send ecomemailmarketer.com to your favorite DTC marketer and get them in on the action. | New week, new strategies—let's make it count. Catch you next time! 🚀 | 🤘 Jimmy Kim |
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