Monday, March 27, 2023

Here are 12 copywriting lessons from the best copywriters

This is the best way to learn copywriting
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Happy Monday!

The best way to learn copywriting?

Studying the best people in the game.

Here are 12 copywriting lessons from the best copywriters & marketers of all time.

Supercharge your Marketing, Design, and Sales teams with pre-vetted offshore talent:

I wanted to tell you about a solution that'll supercharge your Marketing, Design, and Sales teams via pre-vetted offshore talent.

They provide companies like Tovala, Shah Trucking, Common Thread Collective, and Bezos AI with fully-vetted, college educated, and full-time (40 hours/week) offshore resources to support their marketing, design, and sales team's most-time consuming tasks.

Think of this service as the most cost-effective and scalable way for you to tackle all of the basic, mundane, repetitive, and time-consuming things you need to get done so your internal marketing, design, and sales teams have more time for all of the strategic and higher impact things they want to get done.

For a limited time, they're offering a ONE-WEEK FREE TRIAL if you sign up this week to learn more!

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Recommended Newsletters:

I'm excited to share 3 free newsletters I've been enjoying lately. Subscribe for free below:

What's holding you back from growing your Shopify store?

If the answer is lack of capital, I have a solution for you.

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Since they understand the importance of having a reliable cash flow, they provide Shopify sellers with continuous cash injections aligned to your supply chain. This maximizes your financial stability and gives you the freedom to keep your inventory in stock.

Their funding plans are also flexible, so you can adjust your cash injections and remittance schedule any time you need.

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Copywriting Tip:

Bad CTAs:

- Buy it today
- Sign up for free
- Start free trial

Good CTAs:

- Start losing weight today
- Get free copywriting tips every Monday
- Get full access for 7 days (No CC required)

Bad CTAs focus on what they have to do.

Good CTAs focus on what they get.

Make More Money From Your Email List:

There's a platform that's putting power back into marketers' hands.

The past few years have been anything but easy with all the chaos we marketers have had to deal with. From privacy updates to rising CAC to layoffs and a looming recession. It's been tough, to say the least.

And while there's no silver bullet — there is one asset that will make weathering the storm (and thriving during it) a lot more likely:

Your owned audience: Email + SMS.

A company I'm advising called Retention.com has built a platform that'll help you do 2 primary things around identity resolution:

1. Their platform will help you send more abandonment emails (up to 5x-10x more), resulting in a boatload more revenue being generated for your or your client's brand.

2. Their platform will help you to capture more emails of people visiting your site. You're spending a lot of money to get people to your site, you might as well maximize your email capture. And no, your current popup just isn't cutting it.

I highly encourage you to chat with them about how they're helping my clients and others like Tonal, Blendjet, Dr. Squatch, etc. make a ton of money (seeing an average 2x-4x ROI) from their Email and SMS channels.

Subject line of the week from one of my clients:

  • Vertical: Accessories
  • Recipients: 128,860
  • Content: Merch Launch
  • Subject Line: 🆕 DUMPLING MERCH
  • Preview Text: Here for a good time, not a long time.
  • Open Rate: 49.80%
  • CTR: 1.19%

Do you run or work at a brand that needs email marketing help? Reply to this email and let's chat!

My newsletter stats from last week:

  • Recipients: 51,323
  • Subject Line: 10 essential elements of high-converting copy
  • Preview Text: we've identified exactly what makes good copy convert like crazy
  • Open Rate: 49.60%
  • CTR: 1.97%

Coupon Codes are KILLING your business.

Every time someone uses a coupon code, your margins literally SHRINK.

Check out what happens when you switch to a CashBack model instead:

- 17% of people request cashback

- 26% of people request store credit

- 57% DO NOTHING

In other words, you literally add $4,035.44 back to your bottom line since it's gone unclaimed.

The beauty of this model is that shoppers pay full price and then redeem post-purchase for either cash or store credit.

But the reality is more than 50% never redeem either.

And those that redeem store credit will spend $$$ with you in the future.

Between unclaimed $$$ and those that opt for store credit, you're now WAY more profitable.

This is crushing for my clients, so I just joined Fondue, the app that powers this, as an advisor.

Learn more about them here.

Have a great week and make sure to send some emails! 
- Chase


P.S. Here's my tweet of the week:

© 2023 Chase Dimond
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Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782
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