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Dear Chase, Curiosity is the one of most powerful tools in the world. There is something so insane about giving someone a tiny piece of information, and watching them obsess over getting the full story. Right now, you could go to your daughter, and be like: "Shay, I have to tell you something." "What daddy?" "Actually, I'll tell you later." "No tell me now!!!" And she would not let you do ANYTHING without you telling her what you were gonna tell her. The hook (in this case) is more important than the actual information you're giving her. You could just be like: "I just wanted to tell you you're awesome." "Oh…okay…" And she immediately loses interest. Now, imagine if you could use this technique for your product…that the person actually needs…and they're THAT invested right away? Here's the simple trick: All you need to do… Is just… Sent from my Shure SM7B
See what I did there? Cliffhanger. You probably scrolled down to make sure that the email wasn't done. All you need to do is: WITHHOLD INFORMATION. To create curiosity, you need to be withholding information at every step of the funnel. This is a good example of "less is more". As a copywriter, I've sent multiple emails that have one or two sentences to a list of 50,000 people. I give them just enough information where they're invested, but they still want to know more. So they have to click through. Let me give some examples for the 3 main channels. The Email Example: If you're dropping a new product for an e-com brand, you could literally have an email that just says: "It's here." And then add a CTA button. Everyone will be like, "what's here??? What is it??? Is it important???" That's the goal. You say as little as possible so that you can get people to follow you down the rabbit hole. The Ad Example: This one, you've probably seen a lot. Let's say you're doing marketing for a biz opp thing. Instead of telling people what the mechanism is for making money, you're only giving them the outcome. "Do you wanna learn how to make $10k a month without even having a laptop? Click and find out how." You don't wanna give away HOW they're gonna make $10k a month in the ad, because you want them to go to the sales page. The Sales Page Example: Ever wonder why sales pages are like 10,000 words long? It's because the first 5000 words are just creating curiosity so that you'll read to the end. They make you read about all of the benefits of the mechanism, even though you don't know what the mechanism is yet. They string you along for as long as you can handle it, and when you finally give them all of the information, they're 10x more excited. My task for you and your audience, Chase, is to find ways that you can be more mysterious and create more curiosity. It has more benefits than I can even mention in this email. Yours truly, Alex. Sent from my…
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