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Campaign Idea 1 - The Made Up Holiday Email: -
Email Examples:
- The Made Up Holiday Email Example 1
- The Made Up Holiday Email Example 2 -
Purpose/Context of Email: You ever get an email in your inbox with National ___ Day and it's something you've never heard of? It's because they made it up. I don't have exact stats on this, but when you can use a made-up national day to sell more products, more people will buy. That's just fact.
Example 1 is from Spritz, a CPG brand for drinks.
They're celebrating National Cocktail Day, which is obviously not a thing. If it is, I should've gotten a day off of work, which I never did. In order to celebrate this day, you need their product to fully enjoy it. It's just a circular way to offer a pitch or a discount.
Example 2 is from Health-Ade, one of my favorite brands.
Instead of cocktails, Health-Ade is celebrating National Margarita Day. Same thing, different name. It's national us day, celebrate by buying stuff that we make and party with us. It sounds like a crazy thing to do because we're so close to it. But once upon a time, a company called Hallmark created many of the holidays we celebrate today so they could sell cards. Do the same thing, but do it your way. -
Segment(s):
- Your Engaged Subscriber Segment
-
Subject Line Ideas:
- Happy National ___ Day!
- Ready for a made-up holiday sale?
- We invented a holiday. -
Preview Text Ideas:
- Here's how we're celebrating.
- Save 20% off.
- And you're partying with us. | | | | | | | What's holding you back from growing your Shopify store? If the answer is lack of capital, I have a solution for you. 8fig provides online sellers with fast, flexible funding to help you reach your full selling potential. Since they understand the importance of having a reliable cash flow, they provide Shopify sellers with continuous cash injections aligned to your supply chain. This maximizes your financial stability and gives you the freedom to keep your inventory in stock. Their funding plans are also flexible, so you can adjust your cash injections and remittance schedule any time you need. Not only that, their all-in-one eCommerce platform provides you with comprehensive solutions for your business's needs, from supply chain mapping software to a sales analytics dashboard. Are you ready to unlock your full potential as a Shopify seller? Sign up for an 8fig Growth Plan and start scaling your business today. sponsored | | | | | Campaign Idea 2 - The Spring Cleaning Email: - Email Examples:
- The Spring Cleaning Email Example 1
- The Spring Cleaning Email Example 2
- Purpose/Context of Email:
I'll be upfront, there isn't really a huge ingenious point to this email campaign. It's just a fun one to do to build up the mood of Spring. If you just so happen to operate a brand that has routine-based product, this is perfect for you. Out with the old, in with the new.
Example 1 is from Ritual, another amazing CPG brand. New season, new ritual is a killer headline that you should definitely use. This email probably crushed because of the awesome copy and the encouragement to start something new for the new season. Plus, a 20% discount. I'd buy this.
Example 2 is from Quip. Again, they're a CPG brand that relies on subscription revenue from routine. If you have an opportunity to ease the pain of getting someone into a new routine with a new product (by using the changing seasons), then you're gonna crush sales. Make it as frictionless as possible for your customers.
- Segment(s):
- Your engaged segment
- Subject Line Idea:
- Time for some spring cleaning.
- Clean up in time for spring!
- New season, new routine
- Preview Text Idea:
- Out with the old, in with the new.
- These products will help.
- Deal inside... | | | | | | | Make More Money From Your Email List: There's a platform that's putting power back into marketers' hands. The past few years have been anything but easy with all the chaos we marketers have had to deal with. From privacy updates to rising CAC to layoffs and a looming recession. It's been tough, to say the least. And while there's no silver bullet — there is one asset that will make weathering the storm (and thriving during it) a lot more likely: Your owned audience: Email + SMS. A company I'm advising called Retention.com has built a platform that'll help you do 2 primary things around identity resolution: 1. Their platform will help you send more abandonment emails (up to 5x-10x more), resulting in a boatload more revenue being generated for your or your client's brand. 2. Their platform will help you to capture more emails of people visiting your site. You're spending a lot of money to get people to your site, you might as well maximize your email capture. And no, your current popup just isn't cutting it. I highly encourage you to chat with them about how they're helping my clients and others like Tonal, Blendjet, Dr. Squatch, etc. make a ton of money (seeing an average 2x-4x ROI) from their Email and SMS channels. | | | | | | | Campaign Idea 3 - The Press Email: - Email Examples:
- The Press Email Example 1
- The Press Email Example 2
- Purpose/Context of Email:
We all know that a business doesn't exist without good social proof, and I believe that there's no better social proof than press emails. For older audiences, this stuff works especially well because they read more, and they're more likely to be convinced by this. Try this out. Example 1 is from Perio Sciences. Since they're in a competitive niche, every bit of social proof counts. GQ was their source for this one, and this probably crushed for them. GQ is the only magazine or publisher that men can name, so this is a great one when it comes to getting your name out there. Good stuff for them. Example 2 is from Blue Mercury. This brand really brought ALL the stops out for this one, because they had multiple sources of social proof in the press in this email. This is GREAT, and I encourage you to do this. But I do think that people would rather not get distracted by 50 different publications, and you may be better off with 1 or 2. Also, side note, this social proof is really easy to get. It's cheap and accessible. Go get it right now.
- Segment(s):
- Your engaged segment
- Subject Line Idea:
- As seen in...where??
- Wait, WHO posted about us?
- Did you see us in GQ?
- Preview Text Idea:
- We're at a loss for words.
- GQ??? REALLY??
- We're excited. | | | | | | | That's all, folks!
Thanks for reading today, and I hope you have some good inspo to crush Q2 with email. And last but not least, over 600 people purchase their tickets in the first 24 hours of announcing our upcoming virtual event happening next month. Every day the ticket price increases by $1 based on your timezone. For those where it's 3/30, your ticket is $2 right now. For those where it's 3/31, your ticket is $3 right now. Grab your ticket ASAP here.
Best,
Chase
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Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | | | |
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