a campaign idea, new podcast episode, chatgpt prompt and more͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
| | | | Happy Thursday! Here's what I'm seeing regarding email marketing and copywriting this week. This edition is full of tips and resources. So without further ado, let's dive in: | | | | | | | | | Campaign Idea - The Go Swimming Email: - Email Examples:
- The Go Swimming Email Example 1
- The Go Swimming Email Example 2
- Purpose/Context of Email:
This email is called Go Swimming, because you need to go swimming. Right now. Stop reading this newsletter and go outside. Your customers want to go swimming too, but they just need to be reminded & they need to have the right attire. Hook them up.
Example 1 is from Princess Polly. This email just screams beach day. Everything from the copy to the color palette to the imagery. It's perfect. It doesn't have to be complicated, either. Just focus on showing off what they need to wear and how they need to feel when they leave work early on a Friday to go hit the waves. Example 2 is from Cuup. I was super excited to show this off, because they did something genius here. You'll realize that there's a selector/drop-down menu in the email. When I first saw that, I was like "oh, developers can do that now?" And then I realized it took me right to the site. I think that's such a genius way to get clicks up. I got tricked, but I'm stealing that for SURE. Love it.
- Segment(s):
- Your engaged segment
- Subject Line Idea:
- Let's ditch work together.
- You craving a beach day?
- Let's go swimming.
- Preview Text Idea:
- Down?
- Here's what you need for it.
- Open if you're with us. | | | | | | | | | Vendor of the Week: AI Triple Threat (increase revenue + reduce returns + gain time efficiency). The brand Topicals saw a 78% increase in sales by using Gorgias chat automation to proactively educate customers before they make a purchase. - 69% of customer queries are automated through Quick service flows (onsite chat guides) and Macros (CS email templates).
- Reduce returns before they happen.
Issue:
They noticed that too many of their customers returned products after choosing the wrong item or using products incorrectly. To help shoppers find, purchase, and enjoy the best products for them, Topicals needed to proactively educate customers pre-sales.
Solution: Topicals turned to Gorgias chat automation to provide customers with the guidance they need before they buy. Using Quick Response Flows and Macros to answer FAQs and educate customers, Gorgias automation now deflects 69% of tickets, enabling Topicals to be more proactive, respond faster, and convert more tickets to sales. Benefits:
With Gorgias automation and self-service chat, Topicals can now educate their customers pre-sale at scale. Quick Response Flows answer common pre-sales questions in chat, freeing up human agents for more complex conversations. Macros provide more personalized conversations, and with 69% of tickets dealt with by automation, Topicals' customer service agents have more time to deal with pre-sales conversations and returns requests.
| | | | | | | | | New Podcast Episode: My friend Mason and I launched a new podcast called The Dimond Download. In the fourth episode, we talked about: - Dirty money (ways we've seen people make money that we can't get behind)
- The best city for entrepreneurs
- The best and worst phases of running an agency | | | | | | | | | ChatGPT-4 Marketing Prompt: Write [number] LinkedIn post ideas that highlight our client's industry expertise and drive engagement from their target audience. Context: Target audience — [your target audience here] Client's industry expertise — [your client's industry expertise here] Engagement goals — [your engagement goals here] Inspiration: "[LinkedIn post inspiration one ]" "[LinkedIn post inspiration two]" "[LinkedIn post inspiration three]" Formatting guidelines: "[your formatting guidelines here]" | | | | | | | | | Weird Copywriting Tip: Once you're done crafting your Ideal Customer Profile. Find a picture of what he/she looks like. Print it out and place it where you can see it. When writing your copy, use it to remember who you're writing for. | | | | | | | | | Free Copywriting Class TONIGHT: Wanna learn the strategy that freelance copywriters are using to bring in $5-15k per month working 10-15 hours per week? My partner Mason is going to teach you for FREE on his live class tonight at 7pm EDT. Sign up here and get ready to learn the strategy that took him to $48k/month as a freelancer at his peak. | | | | | | | | | Email Marketing Tip of the Week: I've audited close to 1,000 ecommerce brands email accounts, And 99% of them were missing this abandonment flow. Everyone knows of the browse, cart, and checkout abandonment. However, most people aren't aware of this abandonment flow. | | | | | | | | | I hope you enjoyed this edition. Hit reply and let me know! - Chase | | | | | | | | | | | | | | | | No longer want to receive these emails? Unsubscribe.
Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | | | |
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