I've been in the copywriting space for 10 years & have generated $100's of millions of dollars for clients ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Happy Monday!
Today's Must Read Content Piece:
I've been in the copywriting space for 10 years and have generated $100's of millions of dollars for clients. 1. Most Copy Follows the Same Pattern: Headline → Lead → Body → Offer → CTA. Use this structure for every piece of copy: sales pages, emails, ads—everything. Try this today: Take an existing sales page and rearrange it to follow this flow. Notice how it improves clarity.
Learn the 8 additional profitable copywriting lessons here. | | Email Marketing Resource #1 of the Week: | | 5 Stages in the Customer's Journey With Email Marketing:
| | For example, probably no surprise that Taylor Swift was the most mentioned artist within emails. It's Taylor's world and we're just subscribers in it.
Not even emails can escape the grip of pop culture. Honestly, we're surprised no one's trademarked "Swift-click-through rates" yet. But hey, if dropping names works for you, roll with it. And when it doesn't, channel the wise Ariana Grande — "Thank u, next."
- The emoji hall of fame: Top 10 most used emojis in 2024
- Inbox blockbusters: Most mentioned TV shows & movies
- Cats vs. dogs (with a side of chicken?!): Most mentioned Animals
- And the gold medal goes to… Most mentioned Sports events
- And the list goes on
| | Email Marketing Resource #2 of the Week: | | 6 Important Email Marketing Rules: | | Marketing Resource of the Week: | |
18 Pieces of Profitable Marketing Advice:
| | Marketing Tip of the Week: | |
Marketing Rule: The best marketing isn't about what you say. It's about what they remember.
How to Apply This for Your Brand:
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Make Your Message Simple & Sticky: Overcomplicated marketing gets ignored. Focus on a clear, memorable message that sticks with your audience. - Example: Instead of "We sell high-performance, ergonomically designed office chairs," say "Work comfortably, sit longer, feel better."
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Use Emotion to Make an Impact: People remember how your brand makes them feel, not just what you sell. Evoke emotions like joy, relief, or excitement. - Example: "Finally—jeans that fit perfectly, without the struggle."
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Leverage Visual Storytelling: A powerful image, video, or tagline can stay in customers' minds longer than a product description. - Example: Nike's "Just Do It" isn't about shoes—it's a mindset that sticks. What's your brand's version?
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Reinforce Your Message Repeatedly: Consistency is key. Repetition across ads, emails, and social media ensures your audience remembers you when it's time to buy. - Example: If your brand is all about durability, every touchpoint should reinforce that message—from product packaging to customer testimonials.
Remember: Marketing isn't about saying more—it's about making your brand unforgettable. Focus on clarity, emotion, and repetition to ensure customers remember you when it matters most.
| | Newsletter Transparency:
Here are my newsletter stats from last week:
- Recipients: 87,167
- Subject Line: Here's how I scaled an email list from 0 to 500k subscribers in 10 months
- Preview Text: (Steal my playbook)
- Open Rate: 46.04%
- CTR: 1.53%
| | Have a great week and make sure to send some emails! - Chase P.S. Omnisend analyzed 23 billion emails sent in 2024 and put together some amazing "outside-the-box" stats.
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Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | |
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